Wealth manager, independent · White Plains, NY
Madison Advisory Services, Inc.
SEC-registered investment adviser · CRD 132386 · SEC 801-106492
At a glance
Madison Advisory Services, Inc. is an SEC-registered investment adviser based in White Plains, New York, with $510 million in regulatory assets under management as of its Form ADV filed April 3, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 1,080 individual clients. By Form ADV it is a wealth manager, ranked 2,854th of 8,915 wealth managers and 7,743rd of 17,210 SEC-registered advisers by assets.
Main office 914-328-8558madisonplanning.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $510M
- Rank among wealth managers
- #2,854 of 8,915
- Rank among all SEC RIAs
- #7,743 of 17,210
- Rank in New York
- #1,466 of 2,591
- Individual clients
- 1,080
- High-net-worth clients
- 203
- Accounts
- 2,229
- Discretionary
- 100% of AUM
- Employees
- 16
- Advisory staff
- 11
- Offices
- 4
Owners and executives on its Form ADV
- Gary R. SchwartzPresident, Chief Compliance Officer
- Dean E. McBethChief Financial Officer
- Benjamin D. SchwartzChief Operating Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Madison Advisory Services, Inc. is a hybrid RIA: 9 of its employees are also registered representatives of a broker-dealer. It reports a broker-dealer among its affiliates on Form ADV.
Its Form ADV brochure (filed March 2026) names Cambridge Investment Research as the broker-dealer its advisers are registered with.
on-investment implementation purpose (i.e., attorneys, accountants, insurance, etc.), including Madison Advisory’s representatives in their separate individual capacities as registered representatives of Cambridge Investment Research, Inc.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 203 | $266M | 52% |
| Individuals | 877 | $239M | 47% |
| Charitable organizations | 4 | $3M | <1% |
| Pension and profit sharing plans | 18 | $2M | <1% |
Disciplinary disclosures
Madison Advisory Services, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗madisonplanning.com ↗
AtlasMembers
The full record on Madison Advisory Services, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 5,413 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Background
Questions
How much does Madison Advisory Services, Inc. manage?
Madison Advisory Services, Inc. reports $510 million in regulatory assets under management across 2,229 accounts, 100% of it on a discretionary basis, on its Form ADV filed April 3, 2026.
What kind of firm is Madison Advisory Services, Inc.?
Madison Advisory Services, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Madison Advisory Services, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($266 million, 203 clients); individuals ($239 million, 877 clients); charitable organizations ($3 million, 4 clients).
Does Madison Advisory Services, Inc. have any disciplinary history?
Madison Advisory Services, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Madison Advisory Services, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-03), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →