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Wealth manager, independent · Austin, TX

Kestra Advisory Services, LLC

SEC-registered investment adviser · CRD 283330 · SEC 801-56126

At a glance

Kestra Advisory Services, LLC is an SEC-registered investment adviser based in Austin, Texas, with $80B in regulatory assets under management as of its Form ADV filed September 22, 2026. It reports 115,285 individual clients, 26,123 of them high-net-worth, holding an average of about $0.6 million each, and 1,359 employees. That ranks it 14th among the nation’s 5,657 independent wealth management RIAs and 2nd of 367 in Texas. It reports Fidelity as the custodian for its clients’ separately managed accounts.

Main office 844-553-7872kestrafinancial.comLinkedInAs filed on Form ADV

Regulatory AUM
$80B
Rank among independent wealth managers
#14 of 5,657
Rank among all SEC RIAs
#316 of 17,210
Rank in Texas
#2 of 367
Individual clients
115,285
High-net-worth clients
26,123
Accounts
192,439
Discretionary
78% of AUM
Employees
1,359
Advisory staff
1,359
Offices
545

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Kestra Advisory Services, LLC is a hybrid RIA: 1,322 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Kestra Investment Services, LLC.

Its Form ADV brochure (filed September 2026) names Kestra Investment Services as the broker-dealer its advisers are registered with.

Most of our Advisors are also registered representatives of Kestra IS.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals26,123$47B59%
Individuals89,162$25B31%
Pension and profit sharing plans785$6.3B8%
Corporations or other businesses1,062$1.8B2%
Charitable organizations248$292M<1%
Insurance companies23$66M<1%

Disciplinary disclosures

Kestra Advisory Services, LLC answers yes to 25 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

SEC and FINRA actions

  • SEC, Aug 12, 2026Fiduciary duty and conflicts. Outcome in the release.Official release
See Kestra Advisory Services, LLC in the Enforcement Tracker →

AtlasMembers

The full record on Kestra Advisory Services, LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 9 years of filings
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Growth over one, three and five years
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Rank against 60 peers of its type and size
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Owners and executives, with titles and stakes
9 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Texas

All of Texas →
FirmRegulatory AUMClients
Fisher InvestmentsPlano$387B199,061
United Capital Financial AdvisorsIrving$25B24,837
Kestra Private Wealth Services, LLCAustin$13B19,977
Hub Investment Partners, LLCAustin$12B5,446
Americana Partners, LLCHouston$9.1B1,627
Sendero Wealth Management, LLCSAN Antonio$6.5B331

Compare Kestra Advisory Services, LLC with

Background

Questions

How much does Kestra Advisory Services, LLC manage?

Kestra Advisory Services, LLC reports $80B in regulatory assets under management across 192,439 accounts, 78% of it on a discretionary basis, on its Form ADV filed September 22, 2026.

How many clients does Kestra Advisory Services, LLC have?

It reports 115,285 individual clients: 26,123 high-net-worth individuals and 89,162 other individuals. Individuals account for about 89% of its regulatory assets.

Where is Kestra Advisory Services, LLC headquartered?

Its main office is in Austin, Texas. It reports 545 offices in total and 1,359 employees, 1,359 of whom perform investment advisory functions.

How does Kestra Advisory Services, LLC charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does Kestra Advisory Services, LLC use?

It reports Fidelity as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed September 22, 2026, it reports these amounts held: Fidelity ($63B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is Kestra Advisory Services, LLC a hybrid RIA with a broker-dealer?

Kestra Advisory Services, LLC is a hybrid RIA: 1,322 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Kestra Investment Services, LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.

Is Kestra Advisory Services, LLC a fiduciary?

As an SEC-registered investment adviser, Kestra Advisory Services, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 1,322 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.

Where these numbers come from

Every figure is Kestra Advisory Services, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →