RIA comparison · SEC Form ADV
Kestra Advisory Services, LLC vs Cresset Asset Management, LLC
Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.
The short answer
Kestra Advisory Services, LLC is the larger of the two, with $80B in regulatory assets to $79B at Cresset Asset Management, LLC, 1% more than its rival, by their latest Form ADV filings. Kestra Advisory Services, LLC reports more individual clients (115,285 vs 4,746), while Cresset Asset Management, LLC’s clients hold more on average (about $15 million each against $620,000). Kestra Advisory Services, LLC is based in Austin, Texas and Cresset Asset Management, LLC in Chicago, Illinois.
| Figure | Kestra Advisory Services, LLC | Cresset Asset Management, LLC |
|---|---|---|
| Regulatory AUM | $80B | $79B |
| National rank | #14 | #15 |
| Headquarters | Austin, Texas | Chicago, Illinois |
| Individual clients | 115,285 | 4,746 |
| High-net-worth clients | 26,123 | 3,667 |
| Average client assets | $620,000 | $15 million |
| Accounts | 192,439 | 32,894 |
| Discretionary | 78% of AUM | 98% of AUM |
| Employees | 1,359 | 496 |
| Advisory staff | 1,359 | 187 |
| Clients per advisory employee | 85 | 25 |
| Offices | 545 | 25 |
| Form ADV filed | 2026-09-22 | 2026-08-13 |
Kestra Advisory Services, LLC
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Cresset Asset Management, LLC
Full profile →Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Fixed fees
- Performance-based fees
Questions
Which is bigger, Kestra Advisory Services, LLC or Cresset Asset Management, LLC?
Kestra Advisory Services, LLC, with $80B in regulatory assets under management against $79B at Cresset Asset Management, LLC. Nationally they rank #14 and #15 among 5,657 independent wealth management RIAs.
How many clients do Kestra Advisory Services, LLC and Cresset Asset Management, LLC have?
Kestra Advisory Services, LLC reports 115,285 individual clients (26,123 high-net-worth) with 1,359 advisory employees; Cresset Asset Management, LLC reports 4,746 (3,667 high-net-worth) with 187 advisory employees.
How do Kestra Advisory Services, LLC and Cresset Asset Management, LLC charge clients?
Only Kestra Advisory Services, LLC lists hourly charges on Form ADV. Only Cresset Asset Management, LLC lists performance-based fees. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.
What services do Kestra Advisory Services, LLC and Cresset Asset Management, LLC offer?
Cresset Asset Management, LLC lists portfolio management for pooled investment vehicles; educational seminars and workshops, which Kestra Advisory Services, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for businesses and institutions; pension consulting; selecting other advisers.
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- Kestra Advisory Services, LLC vs CIBC Private Wealth Advisors, Inc. $80B · $68B
- Kestra Advisory Services, LLC vs United Capital Financial Advisors $80B · $25B
- Hightower Advisors, LLC vs Cresset Asset Management, LLC $199B · $79B
- Mercer Global Advisors Inc. vs Cresset Asset Management, LLC $84B · $79B
- Cresset Asset Management, LLC vs CIBC Private Wealth Advisors, Inc. $79B · $68B
Where these numbers come from
Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.
Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Kestra Advisory Services, LLC ↗, Cresset Asset Management, LLC ↗. How to check a financial advisor →