Broker-dealer firm · Tampa, FL
J. W. Cole Advisors, Inc.
Jonathan Roberts Advisory Group, Inc. · SEC-registered investment adviser · CRD 112294 · SEC 801-60722
At a glance
J. W. Cole Advisors, Inc. is an SEC-registered investment adviser based in Tampa, Florida, with $8.2 billion in regulatory assets under management as of its Form ADV filed March 31, 2026. Its largest client group by assets is individuals, and it reports 30,867 individual clients. By Form ADV it is a broker-dealer firm, ranked 79th of 391 broker-dealer firms and 1,538th of 17,210 SEC-registered advisers by assets.
Main office 813-935-6776jw-cole.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $8.2B
- Rank among broker-dealer firms
- #79 of 391
- Rank among all SEC RIAs
- #1,538 of 17,210
- Rank in Florida
- #52 of 1,090
- Individual clients
- 30,867
- High-net-worth clients
- 1,261
- Accounts
- 31,247
- Discretionary
- 82% of AUM
- Employees
- 550
- Advisory staff
- 468
- Offices
- 279
Owners and executives on its Form ADV
- Kurt W. LofgrenChief Compliance Officer
- Robert J. WoodExecutive Vice President
- Todd J. PackChief Operations Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
J. W. Cole Advisors, Inc. is a hybrid RIA: 485 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: J.W. Cole Financial, Inc..
- J.W. Cole Financial, Inc. ↗CRD 124583
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed March 2026) names J.W. Cole Financial as the broker-dealer its advisers are registered with.
A majority of JWCA’s IARs are also dually registered as registered representatives to solicit, offer, and sell securities through JWCF.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 29,606 | $5.1B | 62% |
| High-net-worth individuals | 1,261 | $2.7B | 33% |
| Corporations or other businesses | 327 | $232M | 3% |
| Charitable organizations | 46 | $117M | 1% |
| Pension and profit sharing plans | 7 | $7M | <1% |
Disciplinary disclosures
J. W. Cole Advisors, Inc. answers yes to 5 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗jw-cole.com ↗
AtlasMembers
The full record on J. W. Cole Advisors, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 76 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does J. W. Cole Advisors, Inc. manage?
J. W. Cole Advisors, Inc. reports $8.2 billion in regulatory assets under management across 31,247 accounts, 82% of it on a discretionary basis, on its Form ADV filed March 31, 2026.
What kind of firm is J. W. Cole Advisors, Inc.?
J. W. Cole Advisors, Inc. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are J. W. Cole Advisors, Inc.’s clients?
By assets, its largest client types are individuals ($5.1 billion, 29,606 clients); high-net-worth individuals ($2.7 billion, 1,261 clients); corporations or other businesses ($232 million, 327 clients).
Does J. W. Cole Advisors, Inc. have any disciplinary history?
J. W. Cole Advisors, Inc. answers yes to 5 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is J. W. Cole Advisors, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →