Wealth manager, independent · Rochester, NY
Howe and Rusling, Inc.
SEC-registered investment adviser · CRD 104627 · SEC 801-294
At a glance
Howe and Rusling, Inc. is an SEC-registered investment adviser based in Rochester, New York, with $2.4B in regulatory assets under management as of its Form ADV filed July 31, 2026. It reports 1,351 individual clients, 608 of them high-net-worth, holding an average of about $1.7 million each, and 26 employees. That ranks it 463rd among the nation’s 5,657 independent wealth management RIAs and 37th of 408 in New York. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity.
Main office 585-325-4140howeandrusling.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.4B
- Rank among independent wealth managers
- #463 of 5,657
- Rank among all SEC RIAs
- #3,234 of 17,210
- Rank in New York
- #37 of 408
- Individual clients
- 1,351
- High-net-worth clients
- 608
- Accounts
- 3,397
- Discretionary
- 98% of AUM
- Employees
- 26
- Advisory staff
- 17
- Offices
- 5
Owners and executives on its Form ADV
- Craig D. CairnsPresident, CEO
- Casey D. RyanVice President
- Emily T. LambertChief Compliance Officer, VP Operations
- Brian W. LesterChief Investment Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Howe and Rusling, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 608 | $1.9B | 76% |
| Individuals | 743 | $399M | 16% |
| Charitable organizations | 37 | $101M | 4% |
| Insurance companies | 6 | $75M | 3% |
| Corporations or other businesses | 3 | $8M | <1% |
Disciplinary disclosures
Howe and Rusling, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Periodicals or newsletters
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗howeandrusling.com ↗
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- Assets, accounts, clients and staff, ten years of filings
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in New York
All of New York →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Bridgewater Advisors Inc.New York | $2.6B | 589 |
| LVW Advisors, LLCPittsford | $2.5B | 493 |
| Shufro, Rose & Co., LLCNew York | $2.5B | 1,207 |
| Magnus Financial Group LLCNew York | $2.3B | 1,114 |
| United Asset Strategies Inc.Garden City | $2.2B | 1,577 |
| Next Capital Management LLCNew York | $2.1B | 257 |
Background
Questions
How much does Howe and Rusling, Inc. manage?
Howe and Rusling, Inc. reports $2.4B in regulatory assets under management across 3,397 accounts, 98% of it on a discretionary basis, on its Form ADV filed July 31, 2026.
How many clients does Howe and Rusling, Inc. have?
It reports 1,351 individual clients: 608 high-net-worth individuals and 743 other individuals. Individuals account for about 92% of its regulatory assets.
Where is Howe and Rusling, Inc. headquartered?
Its main office is in Rochester, New York. It reports 5 offices in total and 26 employees, 17 of whom perform investment advisory functions.
How does Howe and Rusling, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Howe and Rusling, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity. On Schedule D of its Form ADV filed July 31, 2026, it reports these amounts held: Charles Schwab ($1.3B); Fidelity ($1.0B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Howe and Rusling, Inc. a hybrid RIA with a broker-dealer?
Howe and Rusling, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Howe and Rusling, Inc. a fiduciary?
As an SEC-registered investment adviser, Howe and Rusling, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Howe and Rusling, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →