Asset manager · SAN Mateo, FL
Franklin Advisory Services, LLC
SEC-registered investment adviser · CRD 111361 · SEC 801-51967
At a glance
Franklin Advisory Services, LLC is an SEC-registered investment adviser based in SAN Mateo, Florida, with $14.1 billion in regulatory assets under management as of its Form ADV filed September 16, 2026. Its largest client group by assets is investment companies. By Form ADV it is a asset manager, ranked 434th of 3,218 asset managers and 1,085th of 17,210 SEC-registered advisers by assets.
Main office 650-312-3000franklinindices.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $14B
- Rank among asset managers
- #434 of 3,218
- Rank among all SEC RIAs
- #1,085 of 17,210
- Rank in Florida
- #42 of 1,090
- Clients
- 66
- Accounts
- 66
- Discretionary
- 100% of AUM
- Employees
- 2
- Advisory staff
- 2
- Offices
- 1
Owners and executives on its Form ADV
- Thomas C. MerchantChief Legal Officer
- Leeor P. AvigdorTreasurer
- Bjorn A. DavisChief Compliance Officer
- Asher QureshiChief Operating Officer - Franklin Crypto
- Seth M. GinnsChief Investment Officer - Franklin Crypto
- Sandra L. KaulPresident
- Christopher R. PerkinsHead of Franklin Crypto
Custody and brokerage
Custodian
Franklin Advisory Services, LLC’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Broker-dealer
Hybrid RIA
Franklin Advisory Services, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Clarion Partners Emea Limited, Clarion Partners Europe (u.k.) Limited, Clarion Partners Securities, LLC, Clarion Partners, LLC, Franklin Distributors, LLC, Franklin Templeton International Services S.a R.L., Franklin Templeton Investments (asia) Limited, Goldberry Wealth Gmbh, Royce Fund Services, LLC and Templeton Asset Management LTD..
- Clarion Partners Emea Limited
- Clarion Partners Europe (u.k.) Limited ↗CRD 322463
- Clarion Partners Securities, LLC ↗CRD 166384
It doesn’t hold client accounts or customer funds itself. Its annual audited report filed with the SEC, November 2025
- Clarion Partners, LLC ↗CRD 108803
- Franklin Distributors, LLC ↗CRD 109064
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, December 2025
- Franklin Templeton International Services S.a R.L. ↗CRD 172140
- Franklin Templeton Investments (asia) Limited ↗CRD 114898
- Goldberry Wealth Gmbh
- Royce Fund Services, LLC ↗CRD 14470
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, December 2025
- Templeton Asset Management LTD. ↗CRD 111382
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Investment companies | 30 | $9.2B | 65% |
| Pooled investment vehicles | 36 | $4.9B | 35% |
Private funds
Franklin Advisory Services, LLC reports 6 private funds with $49M in gross assets: hedge funds, other private funds (Form ADV Item 7.B).
Disciplinary disclosures
Franklin Advisory Services, LLC answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗franklinindices.com ↗
AtlasMembers
The full record on Franklin Advisory Services, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 477 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 7 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 5Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Franklin Advisory Services, LLC manage?
Franklin Advisory Services, LLC reports $14.1 billion in regulatory assets under management across 66 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 16, 2026.
What kind of firm is Franklin Advisory Services, LLC?
Franklin Advisory Services, LLC is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. It reports a bank or thrift among its related persons. A public reporting company controls it.
Who are Franklin Advisory Services, LLC’s clients?
By assets, its largest client types are investment companies ($9.2 billion, 30 clients); pooled investment vehicles ($4.9 billion, 36 clients).
Does Franklin Advisory Services, LLC manage private funds?
Yes. It reports 6 private funds with $49 million in gross assets, including hedge funds, other private funds.
Does Franklin Advisory Services, LLC have any disciplinary history?
Franklin Advisory Services, LLC answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Franklin Advisory Services, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-16), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →