Asset manager · Newport Beach, CA
Creative Planning Institutional Advisors, LLC
SEC-registered investment adviser · CRD 126777 · SEC 801-64265
At a glance
Creative Planning Institutional Advisors, LLC is an SEC-registered investment adviser based in Newport Beach, California, with $37.5 billion in regulatory assets under management as of its Form ADV filed August 25, 2026. Its largest client group by assets is pension and profit sharing plans, and it reports 219 individual clients. By Form ADV it is a asset manager, ranked 255th of 3,218 asset managers and 546th of 17,210 SEC-registered advisers by assets.
Main office 800-814-8742LinkedInAs filed on Form ADV
- Regulatory AUM
- $38B
- Rank among asset managers
- #255 of 3,218
- Rank among all SEC RIAs
- #546 of 17,210
- Rank in California
- #64 of 1,873
- Individual clients
- 219
- High-net-worth clients
- 95
- Accounts
- 1,301
- Discretionary
- 100% of AUM
- Employees
- 195
- Advisory staff
- 112
- Offices
- 24
Owners and executives on its Form ADV
- Jonathan T. UphamPresident
- Karen F. PrangeChief Compliance Officer
Custody and brokerage
Broker-dealer
Broker-dealer named in its brochure
Its Form ADV brochure (filed August 2026) names Integrity Alliance, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
UCFA has investment advisor representatives that are dually registered representatives with Integrity Alliance, LLC an unaffiliated broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority (FINRA).
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Pension and profit sharing plans | 668 | $36B | 95% |
| State or municipal government entities | 19 | $1.3B | 3% |
| High-net-worth individuals | 95 | $469M | 1% |
| Individuals | 124 | $55M | <1% |
| Corporations or other businesses | 9 | $36M | <1% |
Disciplinary disclosures
Creative Planning Institutional Advisors, LLC answers yes to 4 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗Creative Planning Institutional Advisors, LLC news and profile →
AtlasMembers
The full record on Creative Planning Institutional Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 336 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 6Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Creative Planning Institutional Advisors, LLC manage?
Creative Planning Institutional Advisors, LLC reports $37.5 billion in regulatory assets under management across 1,301 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 25, 2026.
What kind of firm is Creative Planning Institutional Advisors, LLC?
Creative Planning Institutional Advisors, LLC is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. A public reporting company controls it.
Who are Creative Planning Institutional Advisors, LLC’s clients?
By assets, its largest client types are pension and profit sharing plans ($35.6 billion, 668 clients); state or municipal government entities ($1.3 billion, 19 clients); high-net-worth individuals ($469 million, 95 clients).
Does Creative Planning Institutional Advisors, LLC have any disciplinary history?
Creative Planning Institutional Advisors, LLC answers yes to 4 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Creative Planning Institutional Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-25), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →