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Est. 2026The front page of wealth managementNew York

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RIA comparison · SEC Form ADV

Pure Financial Advisors, LLC vs Modern Wealth Management, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Pure Financial Advisors, LLC is the larger of the two, with $11B in regulatory assets to $11B at Modern Wealth Management, LLC, 1% more than its rival, by their latest Form ADV filings. Modern Wealth Management, LLC reports more individual clients (11,524 vs 7,503), while Pure Financial Advisors, LLC’s clients hold more on average (about $1.5 million each against $830,000). Pure Financial Advisors, LLC is based in SAN Diego, California and Modern Wealth Management, LLC in Kansas City, Missouri.

FigurePure Financial Advisors, LLCModern Wealth Management, LLC
Regulatory AUM$11B$11B
National rank#87#88
HeadquartersSAN Diego, CaliforniaKansas City, Missouri
Individual clients7,50311,524
High-net-worth clients3,5672,529
Average client assets$1.5 million$830,000
Accounts7,50930,617
Discretionary98% of AUM94% of AUM
Employees204253
Advisory staff76102
Clients per advisory employee99113
Offices1423
Form ADV filed2026-09-292026-07-02

Pure Financial Advisors, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Fixed fees

Modern Wealth Management, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Pure Financial Advisors, LLC or Modern Wealth Management, LLC?

Pure Financial Advisors, LLC, with $11B in regulatory assets under management against $11B at Modern Wealth Management, LLC. Nationally they rank #87 and #88 among 5,657 independent wealth management RIAs.

How many clients do Pure Financial Advisors, LLC and Modern Wealth Management, LLC have?

Pure Financial Advisors, LLC reports 7,503 individual clients (3,567 high-net-worth) with 76 advisory employees; Modern Wealth Management, LLC reports 11,524 (2,529 high-net-worth) with 102 advisory employees.

How do Pure Financial Advisors, LLC and Modern Wealth Management, LLC charge clients?

Only Modern Wealth Management, LLC lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Pure Financial Advisors, LLC and Modern Wealth Management, LLC offer?

Pure Financial Advisors, LLC lists pension consulting, which Modern Wealth Management, LLC does not. Modern Wealth Management, LLC lists periodicals or newsletters, which Pure Financial Advisors, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers; educational seminars and workshops.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Pure Financial Advisors, LLC ↗, Modern Wealth Management, LLC ↗. How to check a financial advisor →