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Est. 2026The front page of wealth managementNew York

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RIA comparison · SEC Form ADV

Pure Financial Advisors, LLC vs Parallel Advisors, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Pure Financial Advisors, LLC is the larger of the two, with $11B in regulatory assets to $10B at Parallel Advisors, LLC, 7% more than its rival, by their latest Form ADV filings. Pure Financial Advisors, LLC reports more individual clients (7,503 vs 4,169), while Parallel Advisors, LLC’s clients hold more on average (about $2.2 million each against $1.5 million). Both are based in California: Pure Financial Advisors, LLC in SAN Diego and Parallel Advisors, LLC in SAN Francisco.

FigurePure Financial Advisors, LLCParallel Advisors, LLC
Regulatory AUM$11B$10B
National rank#87#92
HeadquartersSAN Diego, CaliforniaSAN Francisco, California
Individual clients7,5034,169
High-net-worth clients3,5671,013
Average client assets$1.5 million$2.2 million
Accounts7,5094,242
Discretionary98% of AUM100% of AUM
Employees204137
Advisory staff7661
Clients per advisory employee9968
Offices1421
Form ADV filed2026-09-292026-06-29

Pure Financial Advisors, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Fixed fees

Parallel Advisors, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Pure Financial Advisors, LLC or Parallel Advisors, LLC?

Pure Financial Advisors, LLC, with $11B in regulatory assets under management against $10B at Parallel Advisors, LLC. Nationally they rank #87 and #92 among 5,657 independent wealth management RIAs.

How many clients do Pure Financial Advisors, LLC and Parallel Advisors, LLC have?

Pure Financial Advisors, LLC reports 7,503 individual clients (3,567 high-net-worth) with 76 advisory employees; Parallel Advisors, LLC reports 4,169 (1,013 high-net-worth) with 61 advisory employees.

How do Pure Financial Advisors, LLC and Parallel Advisors, LLC charge clients?

Only Parallel Advisors, LLC lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Pure Financial Advisors, LLC and Parallel Advisors, LLC offer?

Pure Financial Advisors, LLC lists educational seminars and workshops, which Parallel Advisors, LLC does not. Parallel Advisors, LLC lists portfolio management for businesses and institutions, which Pure Financial Advisors, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; pension consulting; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Pure Financial Advisors, LLC ↗, Parallel Advisors, LLC ↗. How to check a financial advisor →