Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
FP As smaller rivals keep quiet, Axos opens up on custody feesIN RIA moves: Kintra Wealth adds $355M Great Scott Financial practice4K Retirement Confidence Surges Despite Financial Pressures: MFSWM Private Credit Group Says Market Fears Are Divorced From RealityWSR The Most Important Year-End Review Is Your OwnWSR AmeriFlex Recruits 17 Advisors Representing Over $1.4 Billion In Client AssetsWSR Cerulli: Many Investors Still Struggle To Understand Advisors’ FeesWSR Dear Ryan: Transformed On Paper, Uncertain In PracticeWM As AI Expands, the Standard for Human Advice Must RiseIN Meta deal shields Zuckerberg from California wealth tax bill

RIA comparison · SEC Form ADV

Modern Wealth Management, LLC vs Plancorp, LLC

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Modern Wealth Management, LLC is the larger of the two, with $11B in regulatory assets to $11B at Plancorp, LLC, 3% more than its rival, by their latest Form ADV filings. Modern Wealth Management, LLC reports more individual clients (11,524 vs 2,251), while Plancorp, LLC’s clients hold more on average (about $4.2 million each against $830,000). Both are based in Missouri: Modern Wealth Management, LLC in Kansas City and Plancorp, LLC in Saint Louis.

FigureModern Wealth Management, LLCPlancorp, LLC
Regulatory AUM$11B$11B
National rank#88#90
HeadquartersKansas City, MissouriSaint Louis, Missouri
Individual clients11,5242,251
High-net-worth clients2,5291,284
Average client assets$830,000$4.2 million
Accounts30,6179,200
Discretionary94% of AUM87% of AUM
Employees253112
Advisory staff10252
Clients per advisory employee11343
Offices2313
Form ADV filed2026-07-022026-09-10

Modern Wealth Management, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Selecting other advisers
  • Periodicals or newsletters
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Plancorp, LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Questions

Which is bigger, Modern Wealth Management, LLC or Plancorp, LLC?

Modern Wealth Management, LLC, with $11B in regulatory assets under management against $11B at Plancorp, LLC. Nationally they rank #88 and #90 among 5,657 independent wealth management RIAs.

How many clients do Modern Wealth Management, LLC and Plancorp, LLC have?

Modern Wealth Management, LLC reports 11,524 individual clients (2,529 high-net-worth) with 102 advisory employees; Plancorp, LLC reports 2,251 (1,284 high-net-worth) with 52 advisory employees.

How do Modern Wealth Management, LLC and Plancorp, LLC charge clients?

They list the same forms of compensation on Form ADV: a percentage of assets under management; hourly charges; fixed fees. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Modern Wealth Management, LLC and Plancorp, LLC offer?

Modern Wealth Management, LLC lists periodicals or newsletters; educational seminars and workshops, which Plancorp, LLC does not. Plancorp, LLC lists portfolio management for businesses and institutions; pension consulting, which Modern Wealth Management, LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Modern Wealth Management, LLC ↗, Plancorp, LLC ↗. How to check a financial advisor →