Wealth manager, independent · Pasadena, CA
Clifford Swan Investment Counselors
Clifford Swan Investment Counsel LLC · SEC-registered investment adviser · CRD 108033 · SEC 801-56675
At a glance
Clifford Swan Investment Counselors is an SEC-registered investment adviser based in Pasadena, California, with $4.5B in regulatory assets under management as of its Form ADV filed February 10, 2026. It reports 884 individual clients, 588 of them high-net-worth, holding an average of about $4.3 million each, and 40 employees. That ranks it 254th among the nation’s 5,657 independent wealth management RIAs and 28th of 714 in California. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 626-792-2228cliffordswan.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $4.5B
- Rank among independent wealth managers
- #254 of 5,657
- Rank among all SEC RIAs
- #2,261 of 17,210
- Rank in California
- #28 of 714
- Individual clients
- 884
- High-net-worth clients
- 588
- Accounts
- 2,598
- Discretionary
- 88% of AUM
- Employees
- 40
- Advisory staff
- 17
- Offices
- 1
Owners and executives on its Form ADV
- Peter J. BoyleCEO & Director
- Maxwell R. PrayDirector
- Roger L. GeweckeDirector
- Richard H. AdlerDirector
- Randall L. ZahariaMember
- Kathleen GilmoreChairman & President
- Kevin J. CavanaughMember
- Gretchen E. LeeChief Compliance Officer
- David J. NelsonChief Operating Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Clifford Swan Investment Counselors reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 588 | $3.7B | 82% |
| Charitable organizations | 62 | $533M | 12% |
| Corporations or other businesses | 24 | $177M | 4% |
| Individuals | 296 | $113M | 3% |
Disciplinary disclosures
Clifford Swan Investment Counselors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Periodicals or newsletters
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗cliffordswan.com ↗
AtlasMembers
The full record on Clifford Swan Investment Counselors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 904 peers of its type and size
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- Owners and executives, with titles and stakes
- 9 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in California
All of California →| Firm | Regulatory AUM | Clients |
|---|---|---|
| BakeravenueSAN Francisco | $5.1B | 1,019 |
| First Foundation AdvisorsIrvine | $5.1B | 1,053 |
| Destination Wealth ManagementWalnut Creek | $4.9B | 2,272 |
| Sand Hill Global Advisors, LLCPalo Alto | $4.4B | 546 |
| Halbert HargroveLong Beach | $4.2B | 1,457 |
| Steelpeak Wealth, LLCLOS Angeles | $4.1B | 2,278 |
Background
Questions
How much does Clifford Swan Investment Counselors manage?
Clifford Swan Investment Counselors reports $4.5B in regulatory assets under management across 2,598 accounts, 88% of it on a discretionary basis, on its Form ADV filed February 10, 2026.
How many clients does Clifford Swan Investment Counselors have?
It reports 884 individual clients: 588 high-net-worth individuals and 296 other individuals. Individuals account for about 84% of its regulatory assets.
Where is Clifford Swan Investment Counselors headquartered?
Its main office is in Pasadena, California. It reports 1 office in total and 40 employees, 17 of whom perform investment advisory functions.
How does Clifford Swan Investment Counselors charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Clifford Swan Investment Counselors use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed February 10, 2026, it reports these amounts held: Charles Schwab ($3.4B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Clifford Swan Investment Counselors a hybrid RIA with a broker-dealer?
Clifford Swan Investment Counselors reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Clifford Swan Investment Counselors a fiduciary?
As an SEC-registered investment adviser, Clifford Swan Investment Counselors owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Clifford Swan Investment Counselors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-02-10), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →