Wealth manager, independent · SAN Francisco, CA
Bakeravenue
Baker Avenue Asset Management, LP · SEC-registered investment adviser · CRD 132657 · SEC 801-63576
At a glance
Bakeravenue is an SEC-registered investment adviser based in SAN Francisco, California, with $5.1B in regulatory assets under management as of its Form ADV filed September 17, 2026. It reports 1,019 individual clients, 716 of them high-net-worth, holding an average of about $4.7 million each, and 57 employees. That ranks it 213th among the nation’s 5,657 independent wealth management RIAs and 25th of 714 in California. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.
Main office 415-986-1110bakerave.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $5.1B
- Rank among independent wealth managers
- #213 of 5,657
- Rank among all SEC RIAs
- #2,076 of 17,210
- Rank in California
- #25 of 714
- Individual clients
- 1,019
- High-net-worth clients
- 716
- Accounts
- 3,690
- Discretionary
- 95% of AUM
- Employees
- 57
- Advisory staff
- 29
- Offices
- 14
Owners and executives on its Form ADV
- Simon G. BakerExecutive Chairman / Partner
- Gerald M. LuffChief Operating Officer / Partner
- King S. LipChief Strategist / Partner
- Doug S. CoudenChief Investment Officer / Partner
- Scott C. StephensManaging Director / Partner
- Sharon SimpsonPartner
- Tom M. NgoPresident & CEO / Partner
- Gerald M. LuffChief Operating Officer
- Tanya F. WelchPartner
- Gerry OconnellPartner
- Michael P. MoranChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Bakeravenue reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 716 | $4.5B | 88% |
| Individuals | 303 | $322M | 6% |
| Charitable organizations | 5 | $302M | 6% |
Disciplinary disclosures
Bakeravenue reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
- Periodicals or newsletters
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗bakerave.com ↗
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The full record on Bakeravenue
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 795 peers of its type and size
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- Owners and executives, with titles and stakes
- 11 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in California
All of California →| Firm | Regulatory AUM | Clients |
|---|---|---|
| KCM Investment AdvisorsGreenbrae | $6.0B | 1,492 |
| Westmount Partners, LLCLOS Angeles | $5.9B | 1,418 |
| Index Fund Advisors, Inc.Irvine | $5.9B | 2,095 |
| First Foundation AdvisorsIrvine | $5.1B | 1,053 |
| Destination Wealth ManagementWalnut Creek | $4.9B | 2,272 |
| Clifford Swan Investment CounselorsPasadena | $4.5B | 884 |
Background
Questions
How much does Bakeravenue manage?
Bakeravenue reports $5.1B in regulatory assets under management across 3,690 accounts, 95% of it on a discretionary basis, on its Form ADV filed September 17, 2026.
How many clients does Bakeravenue have?
It reports 1,019 individual clients: 716 high-net-worth individuals and 303 other individuals. Individuals account for about 94% of its regulatory assets.
Where is Bakeravenue headquartered?
Its main office is in SAN Francisco, California. It reports 14 offices in total and 57 employees, 29 of whom perform investment advisory functions.
How does Bakeravenue charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Bakeravenue use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed September 17, 2026, it reports these amounts held: Fidelity ($3.7B); Charles Schwab ($1.3B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Bakeravenue a hybrid RIA with a broker-dealer?
Bakeravenue reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Bakeravenue a fiduciary?
As an SEC-registered investment adviser, Bakeravenue owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Bakeravenue’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-17), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →