Savvy Wealth

Savvy Wealth Inc. is a New York-based, venture-backed wealth technology company founded in 2021 by Ritik Malhotra; its affiliated RIA, Savvy Advisors Inc. (doing business as Savvy), recruits advisors from wirehouses, banks and other RIAs onto its in-house technology and support platform. The firm raised a $100 million Series C at a $600 million valuation in September 2026, according to InvestmentNews, and later that month opened a custodial platform to unaffiliated independent RIAs, with Fidelity's National Financial Services handling clearing and custody, according to WealthManagement.com.

Client assets under management: about $9 billion (more than four times the year-earlier level) as of September 2026, according to InvestmentNews. Financial advisors: more than 150 (about double the year-earlier count) as of September 2026, according to InvestmentNews.

Savvy Wealth offers advisor at savvy advisors (in-house ria), team lift-out and custodial platform for independent rias. Advisors move their clients to Savvy Advisors and use Savvy's technology and middle- and back-office support team; in August 2024 the firm said it hires advisors under either a W-2 or a 1099 arrangement, whichever suits the advisor and the firm, though its current advisor page describes partner advisors as 1099 independent contractors. Savvy began recruiting larger teams in mid-2025 alongside its core of solo advisors, starting with an eight-person, $270 million Minneapolis team that left the Focus Financial Network. Launched in September 2026, it gives RIAs that keep their own Form ADV Savvy's onboarding, CRM, billing, trading and reporting tools, with Savvy Wealth Management LLC as introducing broker-dealer and Fidelity's National Financial Services providing clearing, execution and custody.

Savvy's advisor recruiting page, as viewed in October 2026, describes a revenue-share arrangement with no added charges for support and says all partner advisors also receive equity in Savvy; it does not publish a percentage. In an August 2024 interview with AlleyWatch, Savvy said advisors could join as W-2 employees or 1099 contractors depending on what worked best for both sides.

Savvy's advisor page, viewed in October 2026, says joining carries no direct cost to the advisor and that every partner advisor receives equity in Savvy Wealth on top of the revenue share; no dated transition-loan figures were found. In mid-2025 Savvy said it would pursue larger teams after adding the $270 million Perspective 6 Wealth Advisors team, which brought its advisor headcount to 68 at the time, according to WealthManagement.com. Terms vary by firm and change over time.

The most recent Savvy Wealth headline in the industry press is “Fidelity Investments just cast a wider net for RIA custody revenues by backstopping Savvy Wealth's (expected mid-2027 ) custody launch -- hastened by the lean-in of 'multi-billion-AUM' RIA prospects, the company says” (RIABiz, September 24). Financial ADVSR’s latest reporting on the firm is “SEC filings show more than 400 registered RIAs below Fidelity's $100 million custody floor” (October 7).

1 story from 1 outlet have mentioned Savvy Wealth since September 24, including 1 about advisor moves.

Recent coverage most often mentions Savvy Wealth alongside Fidelity.