Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicIN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAs

Chief Compliance Officer, Chief Operating Officer, Chief Financial Officer, Chief Legal Officer · New DAY Wealth Management, LLC

Robert Jr Keenan

CRD 2000976 · Named on Form ADV at 3 SEC-registered advisers

At a glance

New DAY Wealth Management, LLC, an SEC-registered wealth manager based in Russellville, AR with $355,140 in regulatory assets, lists Robert Jr Keenan on its Form ADV as Chief Compliance Officer, Chief Operating Officer, Chief Financial Officer, Chief Legal Officer, a control person. The SEC filings also name Robert at 2 other registered advisers.

Firms and roles

AtlasMembers

Robert’s stakes and control

What Form ADV says they own at each firm, whether they control it, and how each firm is growing. Atlas members see all of it.

Ownership stake at each firm
3 firmsLocked
Control-person status
3 firmsLocked
When each role began
Locked
Each firm’s assets and growth
Locked
Search and export owners by title, state and firm size
Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Colleagues named on the same filings

  • Uday AkkarajuCEO, Majority Shareholder, New DAY Wealth Management, LLC
  • Sharon Jane DyerAssistant Finop and Muni Principal, St. Bernard Financial Services, Inc.
  • Mark Edward CeliOptions Principal, St. Bernard Financial Services, Inc.

Something wrong? Ask for a correction. Source: Schedules A and B of each firm’s latest Form ADV, filed with the SEC. For Robert’s registrations, exams and any disclosures, see the SEC’s adviser search or FINRA BrokerCheck.