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Wealth manager, independent · Atlanta, GA

ZWJ Investment Counsel Inc

SEC-registered investment adviser · CRD 110397 · SEC 801-16306

At a glance

ZWJ Investment Counsel Inc is an SEC-registered investment adviser based in Atlanta, Georgia, with $4.2B in regulatory assets under management as of its Form ADV filed March 26, 2026. It reports 990 individual clients, 656 of them high-net-worth, holding an average of about $3.8 million each, and 20 employees. That ranks it 264th among the nation’s 5,657 independent wealth management RIAs and 13th of 171 in Georgia. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.

Main office 404-873-2211zwjic.comLinkedInAs filed on Form ADV

Regulatory AUM
$4.2B
Rank among independent wealth managers
#264 of 5,657
Rank among all SEC RIAs
#2,338 of 17,210
Rank in Georgia
#13 of 171
Individual clients
990
High-net-worth clients
656
Accounts
2,387
Discretionary
100% of AUM
Employees
20
Advisory staff
12
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

No broker-dealer ties

ZWJ Investment Counsel Inc reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Other RIAs with no broker-dealer ties

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals656$3.7B86%
Charitable organizations32$230M5%
Individuals334$153M4%
Corporations or other businesses25$130M3%
Pension and profit sharing plans9$38M<1%
State or municipal government entities2$21M<1%

Disciplinary disclosures

ZWJ Investment Counsel Inc reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Selecting other advisers

How it’s paid

  • A percentage of assets under management
  • Fixed fees

AtlasMembers

The full record on ZWJ Investment Counsel Inc

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 962 peers of its type and size
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Owners and executives, with titles and stakes
6 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
1Locked
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Georgia

All of Georgia →
FirmRegulatory AUMClients
BIP Wealth, LLCAtlanta$5.3B3,108
IFG Advisory, LLCAtlanta$4.8B9,038
Sage Mountain Advisors, LLCAtlanta$4.3B186
Southeast Asset Advisors, LLCThomasville$4.2B281
Aprio Wealth Management, LLCAtlanta$4.2B1,592
BT Family Office, LLCAtlanta$4.0B10

Background

Questions

How much does ZWJ Investment Counsel Inc manage?

ZWJ Investment Counsel Inc reports $4.2B in regulatory assets under management across 2,387 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 26, 2026.

How many clients does ZWJ Investment Counsel Inc have?

It reports 990 individual clients: 656 high-net-worth individuals and 334 other individuals. Individuals account for about 90% of its regulatory assets.

Where is ZWJ Investment Counsel Inc headquartered?

Its main office is in Atlanta, Georgia. It reports 1 office in total and 20 employees, 12 of whom perform investment advisory functions.

How does ZWJ Investment Counsel Inc charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does ZWJ Investment Counsel Inc use?

It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 26, 2026, it reports these amounts held: Charles Schwab ($4.0B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is ZWJ Investment Counsel Inc a hybrid RIA with a broker-dealer?

ZWJ Investment Counsel Inc reports no employees registered with a broker-dealer and no affiliated broker-dealer.

Is ZWJ Investment Counsel Inc a fiduciary?

As an SEC-registered investment adviser, ZWJ Investment Counsel Inc owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.

Where these numbers come from

Every figure is ZWJ Investment Counsel Inc’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-26), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →