Wealth manager, independent · Thomasville, GA
Southeast Asset Advisors, LLC
SEC-registered investment adviser · CRD 107588 · SEC 801-42952
At a glance
Southeast Asset Advisors, LLC is an SEC-registered investment adviser based in Thomasville, Georgia, with $4.2B in regulatory assets under management as of its Form ADV filed May 21, 2026. It reports 281 individual clients, 185 of them high-net-worth, holding an average of about $9.3 million each, and 14 employees. That ranks it 266th among the nation’s 5,657 independent wealth management RIAs and 14th of 171 in Georgia. It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Regions Bank and Merrill / Bank of America.
Main office 229-226-8839assetadvisor.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $4.2B
- Rank among independent wealth managers
- #266 of 5,657
- Rank among all SEC RIAs
- #2,348 of 17,210
- Rank in Georgia
- #14 of 171
- Individual clients
- 281
- High-net-worth clients
- 185
- Accounts
- 1,356
- Discretionary
- 58% of AUM
- Employees
- 14
- Advisory staff
- 6
- Offices
- 5
Owners and executives on its Form ADV
- Bernard N. LaniganChairman & CEO
- Charles B. JacksonChief Compliance Officer, Chief Financial Officer and President
- Mark C. SaussyChief Operating Officer, Executive Vice President and Secretary
- Thomas M. LelandMember
- Granger C. OsborneMember
Custody and brokerage
Broker-dealer
No broker-dealer ties
Southeast Asset Advisors, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 185 | $2.6B | 61% |
| Charitable organizations | 23 | $1.0B | 24% |
| Pooled investment vehicles | 7 | $444M | 11% |
| Corporations or other businesses | 16 | $60M | 1% |
| State or municipal government entities | – | $53M | 1% |
| Individuals | 96 | $36M | <1% |
| Pension and profit sharing plans | 7 | $32M | <1% |
Private funds
Southeast Asset Advisors, LLC reports 7 private funds with $444M in gross assets: private equity funds, other private funds (Form ADV Item 7.B).
Disciplinary disclosures
Southeast Asset Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗assetadvisor.com ↗
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- Assets, accounts, clients and staff, ten years of filings
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- Rank against 974 peers of its type and size
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- 5 namedLocked
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Similar-size RIAs in Georgia
All of Georgia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| IFG Advisory, LLCAtlanta | $4.8B | 9,038 |
| Sage Mountain Advisors, LLCAtlanta | $4.3B | 186 |
| ZWJ Investment Counsel IncAtlanta | $4.2B | 990 |
| Aprio Wealth Management, LLCAtlanta | $4.2B | 1,592 |
| BT Family Office, LLCAtlanta | $4.0B | 10 |
| Henssler FinancialKennesaw | $3.8B | 1,609 |
Background
Questions
How much does Southeast Asset Advisors, LLC manage?
Southeast Asset Advisors, LLC reports $4.2B in regulatory assets under management across 1,356 accounts, 58% of it on a discretionary basis, on its Form ADV filed May 21, 2026.
How many clients does Southeast Asset Advisors, LLC have?
It reports 281 individual clients: 185 high-net-worth individuals and 96 other individuals. Individuals account for about 62% of its regulatory assets.
Where is Southeast Asset Advisors, LLC headquartered?
Its main office is in Thomasville, Georgia. It reports 5 offices in total and 14 employees, 6 of whom perform investment advisory functions.
How does Southeast Asset Advisors, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees; performance-based fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Southeast Asset Advisors, LLC use?
It reports 3 custodians for its clients’ separately managed accounts: Charles Schwab, Regions Bank and Merrill / Bank of America. On Schedule D of its Form ADV filed May 21, 2026, it reports these amounts held: Charles Schwab ($1.9B); Regions Bank ($443M); Merrill / Bank of America ($423M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Southeast Asset Advisors, LLC a hybrid RIA with a broker-dealer?
Southeast Asset Advisors, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Southeast Asset Advisors, LLC a fiduciary?
As an SEC-registered investment adviser, Southeast Asset Advisors, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Southeast Asset Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-21), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →