Wealth manager, independent · Bedminster, NJ
WP Asset Management
Wealth Planning Asset Management Limited Liability Company · SEC-registered investment adviser · CRD 279034 · SEC 801-125014
At a glance
WP Asset Management is an SEC-registered investment adviser based in Bedminster, New Jersey, with $121 million in regulatory assets under management as of its Form ADV filed September 1, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 177 individual clients. By Form ADV it is a wealth manager, ranked 7,667th of 8,915 wealth managers and 14,670th of 17,210 SEC-registered advisers by assets.
Main office 908-719-8800As filed on Form ADV
- Regulatory AUM
- $121M
- Rank among wealth managers
- #7,667 of 8,915
- Rank among all SEC RIAs
- #14,670 of 17,210
- Rank in New Jersey
- #341 of 392
- Individual clients
- 177
- High-net-worth clients
- 177
- Accounts
- 224
- Discretionary
- 84% of AUM
- Employees
- 4
- Advisory staff
- 4
- Offices
- 1
Owners and executives on its Form ADV
- Sekhar C. VemparalaManaging Member & Chief Compliance Officer
Custody and brokerage
Custodian
WP Asset Management’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 177 | $99M | 82% |
| Other investment advisers | 15 | $13M | 11% |
| Pension and profit sharing plans | 17 | $7M | 5% |
| Charitable organizations | 15 | $3M | 2% |
Disciplinary disclosures
WP Asset Management reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on WP Asset Management
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
- Locked
- Growth over one, three and five years
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- Rank against 4,805 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 1 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does WP Asset Management manage?
WP Asset Management reports $121 million in regulatory assets under management across 224 accounts, 84% of it on a discretionary basis, on its Form ADV filed September 1, 2026.
What kind of firm is WP Asset Management?
WP Asset Management is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are WP Asset Management’s clients?
By assets, its largest client types are high-net-worth individuals ($99 million, 177 clients); other investment advisers ($13 million, 15 clients); pension and profit sharing plans ($7 million, 17 clients).
Does WP Asset Management have any disciplinary history?
WP Asset Management reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is WP Asset Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-01), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →