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Wealth manager, independent · Williamsville, NY

WNY Asset Management, LLC

SEC-registered investment adviser · CRD 153872 · SEC 801-71632

At a glance

WNY Asset Management, LLC is an SEC-registered investment adviser based in Williamsville, New York, with $1.7B in regulatory assets under management as of its Form ADV filed March 19, 2026. It reports 3,234 individual clients, 383 of them high-net-worth, holding an average of about $0.5 million each, and 35 employees. That ranks it 634th among the nation’s 5,657 independent wealth management RIAs and 47th of 408 in New York. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.

Main office 716-626-0060wnyasset.comAs filed on Form ADV

Regulatory AUM
$1.7B
Rank among independent wealth managers
#634 of 5,657
Rank among all SEC RIAs
#3,942 of 17,210
Rank in New York
#47 of 408
Individual clients
3,234
High-net-worth clients
383
Accounts
3,256
Discretionary
100% of AUM
Employees
35
Advisory staff
18
Offices
3

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

WNY Asset Management, LLC is a hybrid RIA: 20 of its employees are also registered representatives of a broker-dealer.

Its Form ADV brochure (filed March 2026) names LPL Financial as the broker-dealer its advisers are registered with.

Certain investment adviser representatives of Registrant are also associated with LPL Financial (“LPL”) as broker- dealer registered representatives (“Dually Registered Persons”).

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals2,851$856M49%
High-net-worth individuals383$845M49%
Corporations or other businesses17$15M<1%
Charitable organizations9$14M<1%

Disciplinary disclosures

WNY Asset Management, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

AtlasMembers

The full record on WNY Asset Management, LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 2,252 peers of its type and size
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Owners and executives, with titles and stakes
5 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in New York

All of New York →
FirmRegulatory AUMClients
Maridea Wealth ManagementBrooklyn$2.0B2,100
Rockbridge Investment Management, LLCSyracuse$1.8B1,518
Altfest Personal Wealth ManagementNew York$1.8B686
Novem GroupRochester$1.7B3,513
Citrin Cooperman Wealth Management, LLCNew York$1.7B51
Orange Investment Advisors, Inc.Goshen$1.7B1,307

Background

Questions

How much does WNY Asset Management, LLC manage?

WNY Asset Management, LLC reports $1.7B in regulatory assets under management across 3,256 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 19, 2026.

How many clients does WNY Asset Management, LLC have?

It reports 3,234 individual clients: 383 high-net-worth individuals and 2,851 other individuals. Individuals account for about 98% of its regulatory assets.

Where is WNY Asset Management, LLC headquartered?

Its main office is in Williamsville, New York. It reports 3 offices in total and 35 employees, 18 of whom perform investment advisory functions.

How does WNY Asset Management, LLC charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does WNY Asset Management, LLC use?

It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 19, 2026, it reports these amounts held: Charles Schwab ($1.7B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is WNY Asset Management, LLC a hybrid RIA with a broker-dealer?

WNY Asset Management, LLC is a hybrid RIA: 20 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.

Is WNY Asset Management, LLC a fiduciary?

As an SEC-registered investment adviser, WNY Asset Management, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 20 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.

Where these numbers come from

Every figure is WNY Asset Management, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-19), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →