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Asset manager · Madison, WI

WEA Financial Advisors, Inc.

SEC-registered investment adviser · CRD 144919 · SEC 801-118359

At a glance

WEA Financial Advisors, Inc. is an SEC-registered investment adviser based in Madison, Wisconsin, with $508 million in regulatory assets under management as of its Form ADV filed July 6, 2026. Its largest client group by assets is pension and profit sharing plans, and it reports 616 individual clients. By Form ADV it is a asset manager, ranked 1,677th of 3,218 asset managers and 7,762nd of 17,210 SEC-registered advisers by assets.

Main office 800-279-4030weabenefits.comLinkedInAs filed on Form ADV

Regulatory AUM
$508M
Rank among asset managers
#1,677 of 3,218
Rank among all SEC RIAs
#7,762 of 17,210
Rank in Wisconsin
#89 of 195
Individual clients
616
High-net-worth clients
0
Accounts
616
Discretionary
100% of AUM
Employees
4
Advisory staff
4
Offices
1

Owners and executives on its Form ADV

Custody and brokerage

2 custodians

  1. Matrix Trust$442M87%
  2. American Trust Custody$65M13%

Other RIAs using Matrix TrustOther multi-custodian RIAs

Broker-dealer

Hybrid RIA

WEA Financial Advisors, Inc. is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: WEA Investment Services, Inc..

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Pension and profit sharing plans2$442M87%
Individuals616$65M13%

Disciplinary disclosures

WEA Financial Advisors, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for pooled investment vehicles
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges

Form ADV and brochures on the SEC’s adviser search ↗weabenefits.com ↗

AtlasMembers

The full record on WEA Financial Advisors, Inc.

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 5 years of filings
Locked
Growth over one, three and five years
Locked
Rank against 1,020 peers of its type and size
Locked
Owners and executives, with titles and stakes
11 namedLocked
Main office, fax and compliance officer
Locked
Filing changes this year, with alerts
2Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does WEA Financial Advisors, Inc. manage?

WEA Financial Advisors, Inc. reports $508 million in regulatory assets under management across 616 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 6, 2026.

What kind of firm is WEA Financial Advisors, Inc.?

WEA Financial Advisors, Inc. is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals.

Who are WEA Financial Advisors, Inc.’s clients?

By assets, its largest client types are pension and profit sharing plans ($442 million, 2 clients); individuals ($65 million, 616 clients).

Does WEA Financial Advisors, Inc. have any disciplinary history?

WEA Financial Advisors, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.

Where these numbers come from

Every figure is WEA Financial Advisors, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-06), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →