Wealth manager, independent · Louisville, CO
Varra Financial
Varra Wealth Management LLC · SEC-registered investment adviser · CRD 324044 · SEC 801-127022
At a glance
Varra Financial is an SEC-registered investment adviser based in Louisville, Colorado, with $306 million in regulatory assets under management as of its Form ADV filed May 22, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 508 individual clients. By Form ADV it is a wealth manager, ranked 4,319th of 8,915 wealth managers and 10,067th of 17,210 SEC-registered advisers by assets.
Main office 303-665-2822varrafinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $306M
- Rank among wealth managers
- #4,319 of 8,915
- Rank among all SEC RIAs
- #10,067 of 17,210
- Rank in Colorado
- #188 of 359
- Individual clients
- 508
- High-net-worth clients
- 92
- Accounts
- 1,208
- Discretionary
- 2% of AUM
- Employees
- 8
- Advisory staff
- 7
- Offices
- 1
Owners and executives on its Form ADV
- Gina M. VarraPartner, Founder
- Cameron F. DunfordCEO
- James S. JohnsonPresident, CCO
Custody and brokerage
Broker-dealer
Hybrid RIA
Varra Financial is a hybrid RIA: 5 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed May 2026) names LPL Financial as the broker-dealer its advisers are registered with.
on as a Broker/Dealer or Broker/Dealer Representative As registered representatives of LPL Financial, James Stanley Johnson, Gina Marie Varra, Cameron Franklin Dunford and Chanda Nicole Sloat accept compensation for the sale of securities.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 92 | $186M | 61% |
| Individuals | 416 | $116M | 38% |
| Charitable organizations | 16 | $3M | <1% |
| Corporations or other businesses | 1 | $1M | <1% |
Disciplinary disclosures
Varra Financial reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗varrafinancial.com ↗
AtlasMembers
The full record on Varra Financial
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
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- Growth over one, three and five years
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- Rank against 6,564 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Varra Financial manage?
Varra Financial reports $306 million in regulatory assets under management across 1,208 accounts, 2% of it on a discretionary basis, on its Form ADV filed May 22, 2026.
What kind of firm is Varra Financial?
Varra Financial is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Varra Financial’s clients?
By assets, its largest client types are high-net-worth individuals ($186 million, 92 clients); individuals ($116 million, 416 clients); charitable organizations ($3 million, 16 clients).
Does Varra Financial have any disciplinary history?
Varra Financial reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Varra Financial’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →