Thursday, October 22, 2026The Morning EditionOpen AtlasSign inJoin free
FinancialADVSR

Est. 2026The front page of wealth managementNew York

The Morning EditionFree · 6:30 AM ETSubscribe
RB An Amazon intern in 2020, Nevis CEO Mark Swan is the unlikely dream weaver for Focus Financial and other big RIA rollups with 'nightmare' integration issues -- with help from Schwab, Fidelity, OpenAI and AnthropicIN SpaceX’s AI segment now drives more than half its revenue. Here’s what advisors should watch nextFP Why AI might recommend your competitor instead of youFP Why clients are choosing phased retirement — and what advisors should know4K SPARK Forum Offering Scholarships for Retirement Plan AdvisorsFP What Schwab's new ETF platform fees mean for clients, advisorsWM RIA Platform Leaders Ask ‘What’s the Advantage in Having Your Own Form ADV?’IN Fake e-vite phishing scams put high-net-worth clients at riskRB Rick Wurster says Schwab is tackling its forced rationing of long/short SMAs with proprietary 'offering' to stretch balance sheet, but it may be more about a fee upside, a long/short manager saysIN Fintech bytes: 55ip, Vise, Syntax push tax-smart tools for RIAs

Asset manager · Oakland, CA

Vanguard Personalized Indexing Management

SEC-registered investment adviser · CRD 285366 · SEC 801-114487

At a glance

Vanguard Personalized Indexing Management is an SEC-registered investment adviser based in Oakland, California, with $11.4 billion in regulatory assets under management as of its Form ADV filed September 24, 2026. Its largest client group by assets is other investment advisers, and it reports 1 individual clients. By Form ADV it is a asset manager, ranked 487th of 3,218 asset managers and 1,260th of 17,210 SEC-registered advisers by assets.

Main office 844-317-5190advisors.vanguard.comLinkedInAs filed on Form ADV

Regulatory AUM
$11B
Rank among asset managers
#487 of 3,218
Rank among all SEC RIAs
#1,260 of 17,210
Rank in California
#130 of 1,873
Individual clients
1
High-net-worth clients
1
Accounts
4,085
Discretionary
100% of AUM
Employees
39
Advisory staff
6
Offices
8

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Vanguard Personalized Indexing Management is a hybrid RIA: 15 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Vanguard Marketing Corporation.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Other investment advisers203$11B99%
Corporations or other businesses1$66M<1%
High-net-worth individuals1$2M<1%

Disciplinary disclosures

Vanguard Personalized Indexing Management answers yes to 112 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Portfolio management for individuals and small businesses
  • Other services

How it’s paid

  • A percentage of assets under management
  • Hourly charges

AtlasMembers

The full record on Vanguard Personalized Indexing Management

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, 6 years of filings
Locked
Growth over one, three and five years
Locked
Rank against 524 peers of its type and size
Locked
Owners and executives, with titles and stakes
8 namedLocked
Main office, fax and compliance officer
Locked
Filing changes this year, with alerts
6Locked
Open Atlas free

Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Background

Questions

How much does Vanguard Personalized Indexing Management manage?

Vanguard Personalized Indexing Management reports $11.4 billion in regulatory assets under management across 4,085 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 24, 2026.

What kind of firm is Vanguard Personalized Indexing Management?

Vanguard Personalized Indexing Management is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals. It reports a bank or thrift among its related persons.

Who are Vanguard Personalized Indexing Management’s clients?

By assets, its largest client types are other investment advisers ($11.3 billion, 203 clients); corporations or other businesses ($66 million, 1 clients); high-net-worth individuals ($2 million, 1 clients).

Does Vanguard Personalized Indexing Management have any disciplinary history?

Vanguard Personalized Indexing Management answers yes to 112 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.

Where these numbers come from

Every figure is Vanguard Personalized Indexing Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →