Wealth manager, independent · St. Louis, MO
Universal Financial Advisors, LLC
SEC-registered investment adviser · CRD 318392 · SEC 801-124991
At a glance
Universal Financial Advisors, LLC is an SEC-registered investment adviser based in St. Louis, Missouri, with $277 million in regulatory assets under management as of its Form ADV filed August 13, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 326 individual clients. By Form ADV it is a wealth manager, ranked 4,651st of 8,915 wealth managers and 10,581st of 17,210 SEC-registered advisers by assets.
Main office 314-721-5522universaladvisorsgroup.comAs filed on Form ADV
- Regulatory AUM
- $277M
- Rank among wealth managers
- #4,651 of 8,915
- Rank among all SEC RIAs
- #10,581 of 17,210
- Rank in Missouri
- #136 of 196
- Individual clients
- 326
- High-net-worth clients
- 69
- Accounts
- 709
- Discretionary
- 100% of AUM
- Employees
- 8
- Advisory staff
- 8
- Offices
- 3
Owners and executives on its Form ADV
- Brian C. LockChief Compliance Officer/member/principal
- Brian C. LockCo-Trustee of Brian C. Lock TOD Brian C. Lock and Ashley B. Lock Revocable Qualified Spousal Trust Dated 10/7/2016
- Ashley B. LockCo-Trustee of Brian C. Lock TOD Brian C. Lock and Ashley B. Lock Revocable Qualified Spousal Trust Dated 10/7/2016
Custody and brokerage
Broker-dealer
Hybrid RIA
Universal Financial Advisors, LLC is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed August 2026) names Osaic Wealth, an unaffiliated broker-dealer, as the broker-dealer its advisers are registered with.
Securities offered through Osaic Wealth, Inc. member FINRA/SIPC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 69 | $198M | 71% |
| Individuals | 257 | $78M | 28% |
| Charitable organizations | 2 | $1M | <1% |
| Corporations or other businesses | 3 | $0M | <1% |
Disciplinary disclosures
Universal Financial Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
Form ADV and brochures on the SEC’s adviser search ↗universaladvisorsgroup.com ↗
AtlasMembers
The full record on Universal Financial Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 6,477 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Universal Financial Advisors, LLC manage?
Universal Financial Advisors, LLC reports $277 million in regulatory assets under management across 709 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 13, 2026.
What kind of firm is Universal Financial Advisors, LLC?
Universal Financial Advisors, LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Universal Financial Advisors, LLC’s clients?
By assets, its largest client types are high-net-worth individuals ($198 million, 69 clients); individuals ($78 million, 257 clients); charitable organizations ($820,783, 2 clients).
Does Universal Financial Advisors, LLC have any disciplinary history?
Universal Financial Advisors, LLC reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Universal Financial Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-13), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →