Broker-dealer firm · Atlanta, GA
The Strategic Financial Alliance
The Strategic Financial Alliance, Inc. · SEC-registered investment adviser · CRD 126514 · SEC 801-62226
At a glance
The Strategic Financial Alliance is an SEC-registered investment adviser based in Atlanta, Georgia, with $382 million in regulatory assets under management as of its Form ADV filed March 31, 2026. Its largest client group by assets is individuals, and it reports 1,457 individual clients. By Form ADV it is a broker-dealer firm, ranked 223rd of 391 broker-dealer firms and 9,016th of 17,210 SEC-registered advisers by assets.
Main office 678-954-4000sfapartners.netLinkedInAs filed on Form ADV
- Regulatory AUM
- $382M
- Rank among broker-dealer firms
- #223 of 391
- Rank among all SEC RIAs
- #9,016 of 17,210
- Rank in Georgia
- #177 of 331
- Individual clients
- 1,457
- High-net-worth clients
- 127
- Accounts
- 1,022
- Discretionary
- 7% of AUM
- Employees
- 56
- Advisory staff
- 41
- Offices
- 24
Owners and executives on its Form ADV
- Arthur Bertram GoldsmithSvp
- Joseph Killingsworth CopelandVice President, Information Systems & Technology
- Clive SlovinDirector
- Julie Ann SullivanPresident, Director
- Anna Elise TatumCFO
- David SchrollVice-President Supervision
- Veronica Ray HarrellAssistant Vice-President
- Deaderick K JonesVice President, CCO
Custody and brokerage
Broker-dealer
Hybrid RIA
The Strategic Financial Alliance is a hybrid RIA: 55 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Timbrel Capital, LLC.
- Timbrel Capital, LLC ↗CRD 298131
It doesn’t hold client accounts or customer funds itself. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed March 2026) names The Strategic Financial Alliance as the broker-dealer its advisers are registered with.
Although you may choose to implement the recommendations made in your financial plan through your Advisory Representative in his or her capacity as an investment advisor representative, registered representative or licensed insurance agent,
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 1,330 | $222M | 58% |
| High-net-worth individuals | 127 | $154M | 40% |
| Corporations or other businesses | 6 | $6M | 2% |
Disciplinary disclosures
The Strategic Financial Alliance answers yes to 4 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Educational seminars and workshops
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
Form ADV and brochures on the SEC’s adviser search ↗sfapartners.net ↗
AtlasMembers
The full record on The Strategic Financial Alliance
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 163 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 8 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does The Strategic Financial Alliance manage?
The Strategic Financial Alliance reports $382 million in regulatory assets under management across 1,022 accounts, 7% of it on a discretionary basis, on its Form ADV filed March 31, 2026.
What kind of firm is The Strategic Financial Alliance?
The Strategic Financial Alliance is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are The Strategic Financial Alliance’s clients?
By assets, its largest client types are individuals ($222 million, 1,330 clients); high-net-worth individuals ($154 million, 127 clients); corporations or other businesses ($6 million, 6 clients).
Does The Strategic Financial Alliance have any disciplinary history?
The Strategic Financial Alliance answers yes to 4 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is The Strategic Financial Alliance’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →