Wealth manager, independent · Maumee, OH
The Retirement Guys Formula
The Retirement Guys Formula LLC · SEC-registered investment adviser · CRD 168561 · SEC 801-119086
At a glance
The Retirement Guys Formula is an SEC-registered investment adviser based in Maumee, Ohio, with $277 million in regulatory assets under management as of its Form ADV filed September 8, 2026. Its largest client group by assets is individuals, and it reports 1,152 individual clients. By Form ADV it is a wealth manager, ranked 4,657th of 8,915 wealth managers and 10,593rd of 17,210 SEC-registered advisers by assets.
Main office 419-842-0550retirementguysformula.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $277M
- Rank among wealth managers
- #4,657 of 8,915
- Rank among all SEC RIAs
- #10,593 of 17,210
- Rank in Ohio
- #244 of 403
- Individual clients
- 1,152
- High-net-worth clients
- 30
- Accounts
- 1,861
- Discretionary
- 100% of AUM
- Employees
- 7
- Advisory staff
- 7
- Offices
- 4
Owners and executives on its Form ADV
- Nolan R. BakerManaging Member/cco
Custody and brokerage
Broker-dealer
Hybrid RIA
The Retirement Guys Formula is a hybrid RIA: 5 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Peak Brokerage Services, LLC.
- Peak Brokerage Services, LLC ↗CRD 157045
An introducing broker-dealer: its trades clear through Wells Fargo Clearing Services, which holds the brokerage accounts. Its annual audited report filed with the SEC, June 2026
Its Form ADV brochure (filed February 2026) names Peak Brokerage Services as the broker-dealer its advisers are registered with.
Baker and other Associated Persons of RGF are registered representatives of Peak Brokerage Services (“Peak”).
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 1,122 | $224M | 81% |
| High-net-worth individuals | 30 | $52M | 19% |
| Corporations or other businesses | 2 | $1M | <1% |
| Charitable organizations | 1 | $0M | <1% |
Disciplinary disclosures
The Retirement Guys Formula answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗retirementguysformula.com ↗
AtlasMembers
The full record on The Retirement Guys Formula
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 6,477 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 1 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does The Retirement Guys Formula manage?
The Retirement Guys Formula reports $277 million in regulatory assets under management across 1,861 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 8, 2026.
What kind of firm is The Retirement Guys Formula?
The Retirement Guys Formula is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are The Retirement Guys Formula’s clients?
By assets, its largest client types are individuals ($224 million, 1,122 clients); high-net-worth individuals ($52 million, 30 clients); corporations or other businesses ($506,920, 2 clients).
Does The Retirement Guys Formula have any disciplinary history?
The Retirement Guys Formula answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is The Retirement Guys Formula’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-08), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →