Broker-dealer firm · Columbus, GA
Synovus Securities, Inc.
SEC-registered investment adviser · CRD 14023 · SEC 801-19690
At a glance
Synovus Securities, Inc. is an SEC-registered investment adviser based in Columbus, Georgia, with $8.4 billion in regulatory assets under management as of its Form ADV filed January 28, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 11,964 individual clients. By Form ADV it is a broker-dealer firm, ranked 77th of 391 broker-dealer firms and 1,519th of 17,210 SEC-registered advisers by assets.
Main office 706-649-2327synovus.comAs filed on Form ADV
- Regulatory AUM
- $8.4B
- Rank among broker-dealer firms
- #77 of 391
- Rank among all SEC RIAs
- #1,519 of 17,210
- Rank in Georgia
- #21 of 331
- Individual clients
- 11,964
- High-net-worth clients
- 1,938
- Accounts
- 12,411
- Discretionary
- 59% of AUM
- Employees
- 280
- Advisory staff
- 184
- Offices
- 65
Owners and executives on its Form ADV
- Guy Leonard SextonEvp/director
- Robert Parker VarnerPresident
- Gene Frederick GundersonDirector of Compliance, Trust & Brokerage
- Robert Ward LawPresident - CFG Division
- Leah Jeanette KirkChief Operations Officer
- Michelle Jessup McKenzieRop
- William Thomas BrooksChief Compliance Officer
- Jenna Kelley EleamChief Financial Officer / Finop
Custody and brokerage
Broker-dealer
Hybrid RIA
Synovus Securities, Inc. is a hybrid RIA: 229 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Pnfp Capital Markets, Inc..
- Pnfp Capital Markets, Inc. ↗CRD 179528
An introducing broker-dealer: its trades clear through Hilltop Securities, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 1,938 | $5.0B | 59% |
| Individuals | 10,026 | $2.7B | 32% |
| Corporations or other businesses | 230 | $551M | 7% |
| Charitable organizations | 86 | $174M | 2% |
| Pension and profit sharing plans | 131 | $99M | 1% |
Disciplinary disclosures
Synovus Securities, Inc. answers yes to 11 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Selecting other advisers
- Periodicals or newsletters
- Educational seminars and workshops
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
Form ADV and brochures on the SEC’s adviser search ↗synovus.com ↗
AtlasMembers
The full record on Synovus Securities, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 75 peers of its type and size
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- Owners and executives, with titles and stakes
- 8 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Synovus Securities, Inc. manage?
Synovus Securities, Inc. reports $8.4 billion in regulatory assets under management across 12,411 accounts, 59% of it on a discretionary basis, on its Form ADV filed January 28, 2026.
What kind of firm is Synovus Securities, Inc.?
Synovus Securities, Inc. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser. It reports a bank or thrift among its related persons. A public reporting company controls it.
Who are Synovus Securities, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($5.0 billion, 1,938 clients); individuals ($2.7 billion, 10,026 clients); corporations or other businesses ($551 million, 230 clients).
Does Synovus Securities, Inc. have any disciplinary history?
Synovus Securities, Inc. answers yes to 11 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Synovus Securities, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-01-28), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →