Wealth manager, independent · Atlanta, GA
SB Advisory, LLC
SEC-registered investment adviser · CRD 154680 · SEC 801-77380
At a glance
SB Advisory, LLC is an SEC-registered investment adviser based in Atlanta, Georgia, with $1.1B in regulatory assets under management as of its Form ADV filed June 29, 2026. It reports 2,634 individual clients, 113 of them high-net-worth, holding an average of about $0.2 million each, and 35 employees. That ranks it 1002nd among the nation’s 5,657 independent wealth management RIAs and 34th of 171 in Georgia. It reports RBC as the custodian for its clients’ separately managed accounts.
Main office 404-704-0406As filed on Form ADV
- Regulatory AUM
- $1.1B
- Rank among independent wealth managers
- #1,002 of 5,657
- Rank among all SEC RIAs
- #5,084 of 17,210
- Rank in Georgia
- #34 of 171
- Individual clients
- 2,634
- High-net-worth clients
- 113
- Accounts
- 942
- Discretionary
- 1% of AUM
- Employees
- 35
- Advisory staff
- 30
- Offices
- 30
Owners and executives on its Form ADV
- Alexys U. McKenzieCEO
- Peter BoteroChief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
SB Advisory, LLC is a hybrid RIA: 23 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: SAN Blas Securities LLC.
- SAN Blas Securities LLC ↗CRD 290605
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, July 2026
Its Form ADV brochure (filed June 2026) names SAN Blas Securities as the broker-dealer its advisers are registered with.
Management personnel of SB Advisory, LLC may be registered as Registered Representatives and Investment Advisor representatives of San Blas Securities.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Charitable organizations | 35 | $437M | 40% |
| Individuals | 2,521 | $369M | 33% |
| High-net-worth individuals | 113 | $270M | 25% |
| Corporations or other businesses | 28 | $14M | 1% |
| Pension and profit sharing plans | 35 | $10M | <1% |
| Other | 12 | $2M | <1% |
Disciplinary disclosures
SB Advisory, LLC answers yes to 2 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on SB Advisory, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 3,299 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Georgia
All of Georgia →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Marietta Wealth Management, LLCMarietta | $1.4B | 448 |
| Richard Young AdvisorsAugusta | $1.2B | 1,940 |
| Berkeley Capital Partners, LLCMilton | $1.1B | 1,557 |
| AMB Wealth, LLCThomasville | $1.1B | 878 |
| Elwood & GoetzAthens | $1.1B | 682 |
| Jamison Private Wealth Management, Inc.Milton | $1.1B | 472 |
Background
Questions
How much does SB Advisory, LLC manage?
SB Advisory, LLC reports $1.1B in regulatory assets under management across 942 accounts, 1% of it on a discretionary basis, on its Form ADV filed June 29, 2026.
How many clients does SB Advisory, LLC have?
It reports 2,634 individual clients: 113 high-net-worth individuals and 2,521 other individuals. Individuals account for about 58% of its regulatory assets.
Where is SB Advisory, LLC headquartered?
Its main office is in Atlanta, Georgia. It reports 30 offices in total and 35 employees, 30 of whom perform investment advisory functions.
How does SB Advisory, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does SB Advisory, LLC use?
It reports RBC as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed June 29, 2026, it reports these amounts held: RBC ($1.1B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is SB Advisory, LLC a hybrid RIA with a broker-dealer?
SB Advisory, LLC is a hybrid RIA: 23 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: SAN Blas Securities LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is SB Advisory, LLC a fiduciary?
As an SEC-registered investment adviser, SB Advisory, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 23 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is SB Advisory, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-29), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →