Wealth manager, independent · Scotch Plains, NJ
Redwood Financial Planning, LLC
SEC-registered investment adviser · CRD 291250 · SEC 801-127675
At a glance
Redwood Financial Planning, LLC is an SEC-registered investment adviser based in Scotch Plains, New Jersey, with $389 million in regulatory assets under management as of its Form ADV filed April 1, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 621 individual clients. By Form ADV it is a wealth manager, ranked 3,586th of 8,915 wealth managers and 8,934th of 17,210 SEC-registered advisers by assets.
Main office 908-663-2125redwoodfinancialplanning.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $389M
- Rank among wealth managers
- #3,586 of 8,915
- Rank among all SEC RIAs
- #8,934 of 17,210
- Rank in New Jersey
- #211 of 392
- Individual clients
- 621
- High-net-worth clients
- 32
- Accounts
- 1,454
- Discretionary
- 100% of AUM
- Employees
- 4
- Advisory staff
- 3
- Offices
- 2
Owners and executives on its Form ADV
- Jared S. FriedmanPresident/owner/chief Compliance Officer
- Michael A. McLaneCo-President/owner
Custody and brokerage
Broker-dealer
Hybrid RIA
Redwood Financial Planning, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Michael McLane.
- Michael McLane
Its Form ADV brochure (filed March 2026) names Purshe Kaplan Sterling Investments as the broker-dealer its advisers are registered with.
ADDITIONAL DISCLOSURE Michael McLane, an advisor of RFP, provides various securities and brokerage products as a Registered Representative of Purshe Kaplan Sterling Investments, Inc (“PKS”), a registered broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 32 | $202M | 52% |
| Individuals | 589 | $185M | 48% |
| Pension and profit sharing plans | 13 | $2M | <1% |
Disciplinary disclosures
Redwood Financial Planning, LLC answers yes to 2 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗redwoodfinancialplanning.com ↗
AtlasMembers
The full record on Redwood Financial Planning, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 2 years of filings
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- Growth over one, three and five years
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- Rank against 6,097 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Redwood Financial Planning, LLC manage?
Redwood Financial Planning, LLC reports $389 million in regulatory assets under management across 1,454 accounts, 100% of it on a discretionary basis, on its Form ADV filed April 1, 2026.
What kind of firm is Redwood Financial Planning, LLC?
Redwood Financial Planning, LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Redwood Financial Planning, LLC’s clients?
By assets, its largest client types are high-net-worth individuals ($202 million, 32 clients); individuals ($185 million, 589 clients); pension and profit sharing plans ($2 million, 13 clients).
Does Redwood Financial Planning, LLC have any disciplinary history?
Redwood Financial Planning, LLC answers yes to 2 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Redwood Financial Planning, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-01), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →