Wealth manager, independent · Chicago, IL
Pekin Hardy Strauss, Inc.
SEC-registered investment adviser · CRD 107310 · SEC 801-35684
At a glance
Pekin Hardy Strauss, Inc. is an SEC-registered investment adviser based in Chicago, Illinois, with $1.6B in regulatory assets under management as of its Form ADV filed March 13, 2026. It reports 725 individual clients, 345 of them high-net-worth, holding an average of about $2.0 million each, and 19 employees. That ranks it 699th among the nation’s 5,657 independent wealth management RIAs and 29th of 226 in Illinois. It reports 2 custodians for its clients’ separately managed accounts: BNY Pershing and Charles Schwab.
Main office 312-554-7525pekinhardy.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.6B
- Rank among independent wealth managers
- #699 of 5,657
- Rank among all SEC RIAs
- #4,174 of 17,210
- Rank in Illinois
- #29 of 226
- Individual clients
- 725
- High-net-worth clients
- 345
- Accounts
- 1,941
- Discretionary
- 100% of AUM
- Employees
- 19
- Advisory staff
- 9
- Offices
- 5
Owners and executives on its Form ADV
- Brandon J. HardySenior Vice-President
- Jennifer A. DunlapChief Compliance Officer
- William A. PekinSenior Vice President
- Adam S. StraussCo-Chief Executive Officer
- Joshua D. StraussCo-Chief Executive Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Pekin Hardy Strauss, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 345 | $1.3B | 86% |
| Individuals | 380 | $153M | 10% |
| Corporations or other businesses | 8 | $30M | 2% |
| Pension and profit sharing plans | 6 | $19M | 1% |
| Charitable organizations | 4 | $16M | 1% |
Disciplinary disclosures
Pekin Hardy Strauss, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗pekinhardy.com ↗
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Similar-size RIAs in Illinois
All of Illinois →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Zuckerman Investment GroupChicago | $2.2B | 425 |
| Doyenne Wealth AdvisorsChicago | $2.0B | 132 |
| Rothschild Wealth LLCOakbrook | $1.7B | 3,569 |
| Urban Financial Advisory CorporationChicago | $1.5B | 254 |
| Archford Capital Strategies, LLCSwansea | $1.5B | 774 |
| Mediqus Asset Advisors, Inc.Chicago | $1.5B | 711 |
Background
Questions
How much does Pekin Hardy Strauss, Inc. manage?
Pekin Hardy Strauss, Inc. reports $1.6B in regulatory assets under management across 1,941 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 13, 2026.
How many clients does Pekin Hardy Strauss, Inc. have?
It reports 725 individual clients: 345 high-net-worth individuals and 380 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Pekin Hardy Strauss, Inc. headquartered?
Its main office is in Chicago, Illinois. It reports 5 offices in total and 19 employees, 9 of whom perform investment advisory functions.
How does Pekin Hardy Strauss, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Pekin Hardy Strauss, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: BNY Pershing and Charles Schwab. On Schedule D of its Form ADV filed March 13, 2026, it reports these amounts held: BNY Pershing ($1.2B); Charles Schwab ($323M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Pekin Hardy Strauss, Inc. a hybrid RIA with a broker-dealer?
Pekin Hardy Strauss, Inc. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Pekin Hardy Strauss, Inc. a fiduciary?
As an SEC-registered investment adviser, Pekin Hardy Strauss, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Pekin Hardy Strauss, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-13), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →