Wealth manager, wrap-program sponsor · Richmond, VA
Paragon Financial Services
SEC-registered investment adviser · CRD 164832 · SEC 801-117764
At a glance
Paragon Financial Services is an SEC-registered investment adviser based in Richmond, Virginia, with $384 million in regulatory assets under management as of its Form ADV filed July 21, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 729 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 3,632nd of 8,915 wealth managers and 8,997th of 17,210 SEC-registered advisers by assets.
Main office 804-673-8888paragonfinancial.comAs filed on Form ADV
- Regulatory AUM
- $384M
- Rank among wealth managers
- #3,632 of 8,915
- Rank among all SEC RIAs
- #8,997 of 17,210
- Rank in Virginia
- #161 of 300
- Individual clients
- 729
- High-net-worth clients
- 297
- Accounts
- 1,382
- Discretionary
- 100% of AUM
- Employees
- 7
- Advisory staff
- 4
- Offices
- 1
Owners and executives on its Form ADV
- Simon V. WoonChief Compliance Officer and President
- Vickie N. WoonShareholder
Custody and brokerage
Broker-dealer
Hybrid RIA
Paragon Financial Services is a hybrid RIA: 3 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed March 2026) names LPL Financial as the broker-dealer its advisers are registered with.
ng investment advice on behalf of our firm are registered representatives with LPL Financial, LLC ("LPL"), a securities broker-dealer, and a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investor Protec
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 297 | $272M | 71% |
| Individuals | 432 | $94M | 24% |
| Corporations or other businesses | 2 | $13M | 3% |
| Charitable organizations | 5 | $5M | 1% |
| Pension and profit sharing plans | 2 | $1M | <1% |
Disciplinary disclosures
Paragon Financial Services reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗paragonfinancial.com ↗
AtlasMembers
The full record on Paragon Financial Services
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 6 years of filings
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- Growth over one, three and five years
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- Rank against 6,125 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Paragon Financial Services manage?
Paragon Financial Services reports $384 million in regulatory assets under management across 1,382 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 21, 2026.
What kind of firm is Paragon Financial Services?
Paragon Financial Services is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Paragon Financial Services’s clients?
By assets, its largest client types are high-net-worth individuals ($272 million, 297 clients); individuals ($94 million, 432 clients); corporations or other businesses ($13 million, 2 clients).
Does Paragon Financial Services have any disciplinary history?
Paragon Financial Services reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Paragon Financial Services’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-21), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →