Wealth manager, independent · Charlotte, NC
Novare Capital Management
SEC-registered investment adviser · CRD 117949 · SEC 801-61848
At a glance
Novare Capital Management is an SEC-registered investment adviser based in Charlotte, North Carolina, with $1.9B in regulatory assets under management as of its Form ADV filed August 24, 2026. It reports 757 individual clients, 440 of them high-net-worth, holding an average of about $2.5 million each, and 23 employees. That ranks it 585th among the nation’s 5,657 independent wealth management RIAs and 10th of 160 in North Carolina. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 704-334-3698novarecapital.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.9B
- Rank among independent wealth managers
- #585 of 5,657
- Rank among all SEC RIAs
- #3,731 of 17,210
- Rank in North Carolina
- #10 of 160
- Individual clients
- 757
- High-net-worth clients
- 440
- Accounts
- 2,075
- Discretionary
- 100% of AUM
- Employees
- 23
- Advisory staff
- 18
- Offices
- 1
Owners and executives on its Form ADV
- William G. BaynardCo-Founder, Relationship Manager, and Cheif Executive Officer
- John W. WilksManaging Director, Chief Compliance Officer, and Relationship Manager
- Anne J. McPhailManaging Director and Relationship Manager
- Linda L. WaldenDirector and Relationship Manager
- Christopher T. PattonDirector and Relationship Manager
- Margaret J. NorrisChief Operating Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Novare Capital Management reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 440 | $1.7B | 90% |
| Individuals | 317 | $127M | 7% |
| Corporations or other businesses | – | $47M | 2% |
| Charitable organizations | – | $6M | <1% |
| Pension and profit sharing plans | – | $5M | <1% |
Disciplinary disclosures
Novare Capital Management reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗novarecapital.com ↗
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The full record on Novare Capital Management
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 2,062 peers of its type and size
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- Owners and executives, with titles and stakes
- 6 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in North Carolina
All of North Carolina →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Alphastar Capital ManagementCornelius | $2.5B | 8,466 |
| Cornerstone WealthHuntersville | $2.5B | 2,373 |
| Capital Investment Advisory Services, LLCRaleigh | $2.4B | 6,172 |
| Ally Invest AdvisorsCharlotte | $1.7B | 83,199 |
| Delegate Advisors, LLCChapel Hill | $1.7B | 42 |
| Financial Symmetry Inc.Raleigh | $1.5B | 872 |
Background
Questions
How much does Novare Capital Management manage?
Novare Capital Management reports $1.9B in regulatory assets under management across 2,075 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 24, 2026.
How many clients does Novare Capital Management have?
It reports 757 individual clients: 440 high-net-worth individuals and 317 other individuals. Individuals account for about 97% of its regulatory assets.
Where is Novare Capital Management headquartered?
Its main office is in Charlotte, North Carolina. It reports 1 office in total and 23 employees, 18 of whom perform investment advisory functions.
How does Novare Capital Management charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Novare Capital Management use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed August 24, 2026, it reports these amounts held: Charles Schwab ($1.8B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Novare Capital Management a hybrid RIA with a broker-dealer?
Novare Capital Management reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Novare Capital Management a fiduciary?
As an SEC-registered investment adviser, Novare Capital Management owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Novare Capital Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-24), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →