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Wealth manager, bank-affiliated · Charlotte, NC

Ally Invest Advisors

Ally Invest Advisors Inc · SEC-registered investment adviser · CRD 170301 · SEC 801-79305

At a glance

Ally Invest Advisors is an SEC-registered investment adviser based in Charlotte, North Carolina, with $1.7B in regulatory assets under management as of its Form ADV filed April 1, 2026. It reports 83,199 individual clients, 62 of them high-net-worth, holding an average of about $0.0 million each, and 8 employees. That ranks it 635th among the nation’s 5,657 independent wealth management RIAs and 11th of 160 in North Carolina. It reports Apex Fintech as the custodian for its clients’ separately managed accounts.

Main office 855-880-2559ally.comAs filed on Form ADV

Regulatory AUM
$1.7B
Rank among independent wealth managers
#635 of 5,657
Rank among all SEC RIAs
#3,944 of 17,210
Rank in North Carolina
#11 of 160
Individual clients
83,199
High-net-worth clients
62
Accounts
79,536
Discretionary
100% of AUM
Employees
8
Advisory staff
8
Offices
3

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Ally Invest Advisors is a hybrid RIA: 7 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Ally Invest Securities LLC.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals83,137$1.6B95%
High-net-worth individuals62$85M5%

Disciplinary disclosures

Ally Invest Advisors answers yes to 4 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses

How it’s paid

  • A percentage of assets under management

SEC and FINRA actions

  • SEC, Mar 23, 2026Fiduciary duty and conflicts. Settled without admitting or denying.Official release
See Ally Invest Advisors in the Enforcement Tracker →

AtlasMembers

The full record on Ally Invest Advisors

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 2,254 peers of its type and size
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Owners and executives, with titles and stakes
4 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in North Carolina

All of North Carolina →
FirmRegulatory AUMClients
Cornerstone WealthHuntersville$2.5B2,373
Capital Investment Advisory Services, LLCRaleigh$2.4B6,172
Novare Capital ManagementCharlotte$1.9B757
Delegate Advisors, LLCChapel Hill$1.7B42
Financial Symmetry Inc.Raleigh$1.5B872
Mill Capital Management, LLCConcord$1.5B97

Background

Questions

How much does Ally Invest Advisors manage?

Ally Invest Advisors reports $1.7B in regulatory assets under management across 79,536 accounts, 100% of it on a discretionary basis, on its Form ADV filed April 1, 2026.

How many clients does Ally Invest Advisors have?

It reports 83,199 individual clients: 62 high-net-worth individuals and 83,137 other individuals. Individuals account for about 100% of its regulatory assets.

Where is Ally Invest Advisors headquartered?

Its main office is in Charlotte, North Carolina. It reports 3 offices in total and 8 employees, 8 of whom perform investment advisory functions.

How does Ally Invest Advisors charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does Ally Invest Advisors use?

It reports Apex Fintech as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed April 1, 2026, it reports these amounts held: Apex Fintech ($1.7B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is Ally Invest Advisors a hybrid RIA with a broker-dealer?

Ally Invest Advisors is a hybrid RIA: 7 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Ally Invest Securities LLC. Ally Invest Securities LLC clears through Apex Clearing, according to its annual report filed with the SEC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.

Is Ally Invest Advisors a fiduciary?

As an SEC-registered investment adviser, Ally Invest Advisors owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 7 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.

Where these numbers come from

Every figure is Ally Invest Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-04-01), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →