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Wealth manager, bank-affiliated · Herndon, VA

Northwest Financial Advisors LLC

SEC-registered investment adviser · CRD 166769 · SEC 801-77994

At a glance

Northwest Financial Advisors LLC is an SEC-registered investment adviser based in Herndon, Virginia, with $1.2B in regulatory assets under management as of its Form ADV filed March 30, 2026. It reports 1,908 individual clients, 326 of them high-net-worth, holding an average of about $0.6 million each, and 37 employees. That ranks it 883rd among the nation’s 5,657 independent wealth management RIAs and 27th of 151 in Virginia. It reports LPL Financial as the custodian for its clients’ separately managed accounts.

Main office 703-810-1072LinkedInAs filed on Form ADV

Regulatory AUM
$1.2B
Rank among independent wealth managers
#883 of 5,657
Rank among all SEC RIAs
#4,756 of 17,210
Rank in Virginia
#27 of 151
Individual clients
1,908
High-net-worth clients
326
Accounts
2,756
Discretionary
100% of AUM
Employees
37
Advisory staff
31
Offices
12

Owners and executives on its Form ADV

Custody and brokerage

Broker-dealer

Hybrid RIA

Northwest Financial Advisors LLC is a hybrid RIA: 20 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Northwest Financial Group LLC.

Its Form ADV brochure (filed March 2026) names LPL Financial and Northwest Financial Group as the broker-dealer its advisers are registered with.

The compensation is earned by IARs in their capacity as registered representatives of LPL Financial.

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
High-net-worth individuals326$656M53%
Individuals1,582$556M45%
Corporations or other businesses2$27M2%
Charitable organizations4$3M<1%
Pension and profit sharing plans1$2M<1%

Disciplinary disclosures

Northwest Financial Advisors LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges

AtlasMembers

The full record on Northwest Financial Advisors LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 2,942 peers of its type and size
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Owners and executives, with titles and stakes
2 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
2Locked
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Virginia

All of Virginia →
FirmRegulatory AUMClients
Evermay Wealth Management, LLCArlington$1.3B558
Steigerwald, Gordon & Koch - Wealth AdvisorsLeesburg$1.3B693
Canal Capital Management, LLCRichmond$1.3B390
Graves Light LenhartHarrisonburg$1.2B403
Verus Financial PartnersRichmond$1.2B636
Concord Wealth PartnersAbingdon$1.1B1,232

Background

Questions

How much does Northwest Financial Advisors LLC manage?

Northwest Financial Advisors LLC reports $1.2B in regulatory assets under management across 2,756 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 30, 2026.

How many clients does Northwest Financial Advisors LLC have?

It reports 1,908 individual clients: 326 high-net-worth individuals and 1,582 other individuals. Individuals account for about 97% of its regulatory assets.

Where is Northwest Financial Advisors LLC headquartered?

Its main office is in Herndon, Virginia. It reports 12 offices in total and 37 employees, 31 of whom perform investment advisory functions.

How does Northwest Financial Advisors LLC charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does Northwest Financial Advisors LLC use?

It reports LPL Financial as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed March 30, 2026, it reports these amounts held: LPL Financial ($1.2B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is Northwest Financial Advisors LLC a hybrid RIA with a broker-dealer?

Northwest Financial Advisors LLC is a hybrid RIA: 20 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Northwest Financial Group LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.

Is Northwest Financial Advisors LLC a fiduciary?

As an SEC-registered investment adviser, Northwest Financial Advisors LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 20 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.

Where these numbers come from

Every figure is Northwest Financial Advisors LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →