Wealth manager, independent · Danbury, CT
Matson Financial Advisors, Inc.
SEC-registered investment adviser · CRD 122480 · SEC 801-61439
At a glance
Matson Financial Advisors, Inc. is an SEC-registered investment adviser based in Danbury, Connecticut, with $519 million in regulatory assets under management as of its Form ADV filed March 23, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 230 individual clients. By Form ADV it is a wealth manager, ranked 2,819th of 8,915 wealth managers and 7,673rd of 17,210 SEC-registered advisers by assets.
Main office 203-743-0131matsonfinancialadvisors.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $519M
- Rank among wealth managers
- #2,819 of 8,915
- Rank among all SEC RIAs
- #7,673 of 17,210
- Rank in Connecticut
- #298 of 507
- Individual clients
- 230
- High-net-worth clients
- 156
- Accounts
- 822
- Discretionary
- 0% of AUM
- Employees
- 9
- Advisory staff
- 5
- Offices
- 1
Owners and executives on its Form ADV
- Michael J. MatsonPresident/chief Compliance Officer
- Laura B. MatsonSecretary
Custody and brokerage
Broker-dealer
Hybrid RIA
Matson Financial Advisors, Inc. is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed March 2026) names Cetera Wealth Services and Cetera as the broker-dealer its advisers are registered with.
Matson also serves as a registered representative of Cetera Wealth Services, LLC (“Cetera”), member of FINRA/SIPC.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 156 | $482M | 93% |
| Individuals | 74 | $34M | 7% |
| Charitable organizations | 2 | $3M | <1% |
Disciplinary disclosures
Matson Financial Advisors, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Fixed fees
- Commissions
Form ADV and brochures on the SEC’s adviser search ↗matsonfinancialadvisors.com ↗
AtlasMembers
The full record on Matson Financial Advisors, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 5,361 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Matson Financial Advisors, Inc. manage?
Matson Financial Advisors, Inc. reports $519 million in regulatory assets under management across 822 accounts, on its Form ADV filed March 23, 2026.
What kind of firm is Matson Financial Advisors, Inc.?
Matson Financial Advisors, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Matson Financial Advisors, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($482 million, 156 clients); individuals ($34 million, 74 clients); charitable organizations ($3 million, 2 clients).
Does Matson Financial Advisors, Inc. have any disciplinary history?
Matson Financial Advisors, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Matson Financial Advisors, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-23), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →