Wealth manager, independent · Madison, WI
Madison Partners
Madison Wealth Partners, Inc. · SEC-registered investment adviser · CRD 305824 · SEC 801-118168
At a glance
Madison Partners is an SEC-registered investment adviser based in Madison, Wisconsin, with $1.3B in regulatory assets under management as of its Form ADV filed September 17, 2026. It reports 2,042 individual clients, 367 of them high-net-worth, holding an average of about $0.6 million each, and 17 employees. That ranks it 852nd among the nation’s 5,657 independent wealth management RIAs and 11th of 97 in Wisconsin. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab.
Main office 608-210-1021themadisonpartners.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.3B
- Rank among independent wealth managers
- #852 of 5,657
- Rank among all SEC RIAs
- #4,638 of 17,210
- Rank in Wisconsin
- #11 of 97
- Individual clients
- 2,042
- High-net-worth clients
- 367
- Accounts
- 6,213
- Discretionary
- 98% of AUM
- Employees
- 17
- Advisory staff
- 17
- Offices
- 27
Owners and executives on its Form ADV
- Shane D. KielerCo-Chief Executive Officer
- Mark P. McFarlandCo-Chief Executive Officer
- Gery J. SadzewiczChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Madison Partners reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 367 | $807M | 62% |
| Individuals | 1,675 | $449M | 34% |
| Pension and profit sharing plans | 35 | $46M | 4% |
| Charitable organizations | – | $0M | <1% |
Disciplinary disclosures
Madison Partners reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗themadisonpartners.com ↗
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The full record on Madison Partners
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 5 years of filings
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- Growth over one, three and five years
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- Rank against 2,837 peers of its type and size
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- Owners and executives, with titles and stakes
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- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Wisconsin
All of Wisconsin →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Schaper Benz & Wise Investment Counsel IncNeenah | $1.8B | 388 |
| N.E.W. Advisory Services, LLCDe Pere | $1.6B | 4,842 |
| Capital Investment Services of America IncMilwaukee | $1.3B | 898 |
| Oarsman Capital, IncMilwaukee | $1.2B | 670 |
| Kerberrose Wealth Management, LLCShawano | $1.2B | 1,554 |
| Canopy Wealth ManagementMiddleton | $1.2B | 592 |
Background
Questions
How much does Madison Partners manage?
Madison Partners reports $1.3B in regulatory assets under management across 6,213 accounts, 98% of it on a discretionary basis, on its Form ADV filed September 17, 2026.
How many clients does Madison Partners have?
It reports 2,042 individual clients: 367 high-net-worth individuals and 1,675 other individuals. Individuals account for about 96% of its regulatory assets.
Where is Madison Partners headquartered?
Its main office is in Madison, Wisconsin. It reports 27 offices in total and 17 employees, 17 of whom perform investment advisory functions.
How does Madison Partners charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Madison Partners use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and Charles Schwab. On Schedule D of its Form ADV filed September 17, 2026, it reports these amounts held: Fidelity ($1.1B); Charles Schwab ($144M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Madison Partners a hybrid RIA with a broker-dealer?
Madison Partners reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Madison Partners a fiduciary?
As an SEC-registered investment adviser, Madison Partners owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Madison Partners’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-17), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →