Broker-dealer firm · Little Rock, AR
Lieblong & Associates, Inc.
SEC-registered investment adviser · CRD 42578 · SEC 801-78968
At a glance
Lieblong & Associates, Inc. is an SEC-registered investment adviser based in Little Rock, Arkansas, with $198 million in regulatory assets under management as of its Form ADV filed December 16, 2025. Its largest client group by assets is pooled investment vehicles, and it reports 125 individual clients. By Form ADV it is a broker-dealer firm, ranked 284th of 391 broker-dealer firms and 12,285th of 17,210 SEC-registered advisers by assets.
Main office 501-219-2003As filed on Form ADV
- Regulatory AUM
- $198M
- Rank among broker-dealer firms
- #284 of 391
- Rank among all SEC RIAs
- #12,285 of 17,210
- Rank in Arkansas
- #38 of 57
- Individual clients
- 125
- High-net-worth clients
- 68
- Accounts
- 132
- Discretionary
- 100% of AUM
- Employees
- 4
- Advisory staff
- 1
- Offices
- 1
Owners and executives on its Form ADV
- Alex Ray LieblongPresident/chief Executive Officer, Lieblong & Associates, Inc.
- Jason Ray LieblongVice President, Lieblong & Associates, Inc.
- Mary Ellen WilliamsVp/cfo/finop/sec/treas/cco/options Principal/muni Principal, Lieblong & Associates, Inc.
- Valerie M FiveashVice President
Custody and brokerage
Broker-dealer
Hybrid RIA
Lieblong & Associates, Inc. is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer.
Form ADV Part 1 doesn’t name an unaffiliated broker-dealer. The firm’s Part 2A brochure (Item 10) and each adviser’s record on the SEC’s adviser search do.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Pooled investment vehicles | 1 | $105M | 53% |
| High-net-worth individuals | 68 | $61M | 31% |
| Individuals | 57 | $17M | 9% |
| Pension and profit sharing plans | – | $9M | 5% |
| Corporations or other businesses | – | $5M | 3% |
Private funds
Lieblong & Associates, Inc. reports 1 private funds with $105M in gross assets: hedge funds (Form ADV Item 7.B).
Disciplinary disclosures
Lieblong & Associates, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Pension consulting
How it’s paid
- A percentage of assets under management
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on Lieblong & Associates, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 149 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Lieblong & Associates, Inc. manage?
Lieblong & Associates, Inc. reports $198 million in regulatory assets under management across 132 accounts, 100% of it on a discretionary basis, on its Form ADV filed December 16, 2025.
What kind of firm is Lieblong & Associates, Inc.?
Lieblong & Associates, Inc. is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are Lieblong & Associates, Inc.’s clients?
By assets, its largest client types are pooled investment vehicles ($105 million, 1 clients); high-net-worth individuals ($61 million, 68 clients); individuals ($17 million, 57 clients).
Does Lieblong & Associates, Inc. manage private funds?
Yes. It reports 1 private funds with $105 million in gross assets, including hedge funds.
Does Lieblong & Associates, Inc. have any disciplinary history?
Lieblong & Associates, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Lieblong & Associates, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2025-12-16), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →