Wealth manager, independent · Sarasota, FL
Investment Advisory Group LLC
Investment Advisory Group, LLC · SEC-registered investment adviser · CRD 109445 · SEC 801-56937
At a glance
Investment Advisory Group LLC is an SEC-registered investment adviser based in Sarasota, Florida, with $1.2B in regulatory assets under management as of its Form ADV filed February 5, 2026. It reports 1,542 individual clients, 275 of them high-net-worth, holding an average of about $0.8 million each, and 10 employees. That ranks it 905th among the nation’s 5,657 independent wealth management RIAs and 52nd of 343 in Florida. It reports Fidelity as the custodian for its clients’ separately managed accounts.
Main office 781-826-1235iagadvisors.comAs filed on Form ADV
- Regulatory AUM
- $1.2B
- Rank among independent wealth managers
- #905 of 5,657
- Rank among all SEC RIAs
- #4,822 of 17,210
- Rank in Florida
- #52 of 343
- Individual clients
- 1,542
- High-net-worth clients
- 275
- Accounts
- 3,581
- Discretionary
- 100% of AUM
- Employees
- 10
- Advisory staff
- 5
- Offices
- 2
Owners and executives on its Form ADV
- George A. McCallCfp/partner
- Jay L. RichardsCfp/partner, Chief Compliance Officer
Custody and brokerage
Broker-dealer
Hybrid RIA
Investment Advisory Group LLC is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer.
Its Form ADV brochure (filed February 2026) names Cetera Advisors and Cetera as the broker-dealer its advisers are registered with.
Item 10 - Other Financial Industry Activities and Affiliations Certain Advisory Persons of Investment Advisory Group are also Registered Representatives of Cetera Advisors, LLC (“Cetera”).
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 275 | $624M | 51% |
| Individuals | 1,267 | $591M | 49% |
| Charitable organizations | – | $1M | <1% |
Disciplinary disclosures
Investment Advisory Group LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗iagadvisors.com ↗
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The full record on Investment Advisory Group LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 3,004 peers of its type and size
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- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Florida
All of Florida →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Professional Advisory Services IncVero Beach | $1.3B | 596 |
| Ullmann Wealth PartnersJacksonville Beach | $1.3B | 529 |
| Element Pointe Family OfficeMiami | $1.2B | 52 |
| Tobias Financial AdvisorsPlantation | $1.2B | 374 |
| Aviance Capital Partners LLCNaples | $1.1B | 372 |
| Jackson Wealth Management, LLCLake Mary | $1.1B | 900 |
Background
Questions
How much does Investment Advisory Group LLC manage?
Investment Advisory Group LLC reports $1.2B in regulatory assets under management across 3,581 accounts, 100% of it on a discretionary basis, on its Form ADV filed February 5, 2026.
How many clients does Investment Advisory Group LLC have?
It reports 1,542 individual clients: 275 high-net-worth individuals and 1,267 other individuals. Individuals account for about 100% of its regulatory assets.
Where is Investment Advisory Group LLC headquartered?
Its main office is in Sarasota, Florida. It reports 2 offices in total and 10 employees, 5 of whom perform investment advisory functions.
How does Investment Advisory Group LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Investment Advisory Group LLC use?
It reports Fidelity as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed February 5, 2026, it reports these amounts held: Fidelity ($1.2B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Investment Advisory Group LLC a hybrid RIA with a broker-dealer?
Investment Advisory Group LLC is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Investment Advisory Group LLC a fiduciary?
As an SEC-registered investment adviser, Investment Advisory Group LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 4 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Investment Advisory Group LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-02-05), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →