Broker-dealer firm · Rockville, MD
Innovation X Advisors
Innovation X Advisors, LLC · SEC-registered investment adviser · CRD 322292 · SEC 801-126051
At a glance
Innovation X Advisors is an SEC-registered investment adviser based in Rockville, Maryland, with $4.5 billion in regulatory assets under management as of its Form ADV filed March 31, 2026. Its largest client group by assets is pooled investment vehicles. By Form ADV it is a broker-dealer firm, ranked 93rd of 391 broker-dealer firms and 2,249th of 17,210 SEC-registered advisers by assets.
Main office 240-223-1988As filed on Form ADV
- Regulatory AUM
- $4.5B
- Rank among broker-dealer firms
- #93 of 391
- Rank among all SEC RIAs
- #2,249 of 17,210
- Rank in Maryland
- #32 of 227
- Clients
- 19
- Accounts
- 19
- Discretionary
- 100% of AUM
- Employees
- 4
- Advisory staff
- 3
- Offices
- 2
Owners and executives on its Form ADV
- Roger A. MonteforteMember
- Angela L. HollandChief Compliance Officer
Custody and brokerage
Custodian
Innovation X Advisors’s Form ADV lists no custodian for separately managed accounts. Firms report one only when they manage $10 million or more in those accounts.
Broker-dealer
Hybrid RIA
Innovation X Advisors is a hybrid RIA: 4 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Ceros Financial Services, Inc..
- Ceros Financial Services, Inc. ↗CRD 37869
An introducing broker-dealer: its trades clear through National Financial Services (Fidelity) and Axos Clearing, which hold the brokerage accounts. Its annual audited report filed with the SEC, April 2026
Its Form ADV brochure (filed March 2026) names Ceros Financial Services as the broker-dealer its advisers are registered with.
In relation to t hese activities, certain employees of Innovation X, including its CEO and majority owner, Roger Monteforte, are registered representatives of Ceros.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Pooled investment vehicles | 19 | $4.5B | 100% |
Private funds
Innovation X Advisors reports 20 private funds with $1.6B in gross assets: private equity funds, venture capital funds, real estate funds (Form ADV Item 7.B).
Disciplinary disclosures
Innovation X Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for pooled investment vehicles
How it’s paid
- A percentage of assets under management
- Performance-based fees
Form ADV and brochures on the SEC’s adviser search ↗
AtlasMembers
The full record on Innovation X Advisors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 90 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 2 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 1Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Innovation X Advisors manage?
Innovation X Advisors reports $4.5 billion in regulatory assets under management across 19 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 31, 2026.
What kind of firm is Innovation X Advisors?
Innovation X Advisors is a broker-dealer firm by its Form ADV answers. The firm is itself registered as a broker-dealer as well as an investment adviser.
Who are Innovation X Advisors’s clients?
By assets, its largest client types are pooled investment vehicles ($4.5 billion, 19 clients).
Does Innovation X Advisors manage private funds?
Yes. It reports 20 private funds with $1.6 billion in gross assets, including private equity funds, venture capital funds, real estate funds.
Does Innovation X Advisors have any disciplinary history?
Innovation X Advisors reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Innovation X Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →