Wealth manager, independent · Tupelo, MS
Hardy Reed, LLC
SEC-registered investment adviser · CRD 141024 · SEC 801-66976
At a glance
Hardy Reed, LLC is an SEC-registered investment adviser based in Tupelo, Mississippi, with $2.9B in regulatory assets under management as of its Form ADV filed September 4, 2026. It reports 351 individual clients, 203 of them high-net-worth, holding an average of about $4.6 million each, and 18 employees. That ranks it 379th among the nation’s 5,657 independent wealth management RIAs and 1st of 22 in Mississippi. It reports 2 custodians for its clients’ separately managed accounts: Fidelity and ADP Broker-Dealer.
Main office 662-823-4722hardyreed.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $2.9B
- Rank among independent wealth managers
- #379 of 5,657
- Rank among all SEC RIAs
- #2,891 of 17,210
- Rank in Mississippi
- #1 of 22
- Individual clients
- 351
- High-net-worth clients
- 203
- Accounts
- 997
- Discretionary
- 100% of AUM
- Employees
- 18
- Advisory staff
- 12
- Offices
- 3
Owners and executives on its Form ADV
- George S. ReedChief Executive Officer
- John C. HardyPresident
- Susan M BrodnickChief Compliance Officer
Custody and brokerage
Broker-dealer
No broker-dealer ties
Hardy Reed, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 203 | $1.6B | 54% |
| Pension and profit sharing plans | 26 | $914M | 32% |
| Charitable organizations | 15 | $327M | 11% |
| Individuals | 148 | $61M | 2% |
| Corporations or other businesses | 3 | $22M | <1% |
Disciplinary disclosures
Hardy Reed, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
- Other services
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗hardyreed.com ↗
AtlasMembers
The full record on Hardy Reed, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 1,401 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Mississippi
All of Mississippi →| Firm | Regulatory AUM | Clients |
|---|---|---|
| MAG CapRidgeland | $1.7B | 1,437 |
| Barnes Pettey Financial Advisors, LLCClarksdale | $1.3B | 3,024 |
| Financial ConceptsColumbus | $1.1B | 2,518 |
Background
Questions
How much does Hardy Reed, LLC manage?
Hardy Reed, LLC reports $2.9B in regulatory assets under management across 997 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 4, 2026.
How many clients does Hardy Reed, LLC have?
It reports 351 individual clients: 203 high-net-worth individuals and 148 other individuals. Individuals account for about 56% of its regulatory assets.
Where is Hardy Reed, LLC headquartered?
Its main office is in Tupelo, Mississippi. It reports 3 offices in total and 18 employees, 12 of whom perform investment advisory functions.
How does Hardy Reed, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Hardy Reed, LLC use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity and ADP Broker-Dealer. On Schedule D of its Form ADV filed September 4, 2026, it reports these amounts held: Fidelity ($1.9B); ADP Broker-Dealer ($319M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Hardy Reed, LLC a hybrid RIA with a broker-dealer?
Hardy Reed, LLC reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is Hardy Reed, LLC a fiduciary?
As an SEC-registered investment adviser, Hardy Reed, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is Hardy Reed, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-04), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →