Wealth manager, independent · Toronto, Canada
Goodreid Investment Counsel Corp.
SEC-registered investment adviser · CRD 146982 · SEC 801-69192
At a glance
Goodreid Investment Counsel Corp. is an SEC-registered investment adviser based in Toronto, Canada, with $544 million in regulatory assets under management as of its Form ADV filed November 17, 2025. Its largest client group by assets is high-net-worth individuals, and it reports 384 individual clients. By Form ADV it is a wealth manager, ranked 2,711th of 8,915 wealth managers and 7,487th of 17,210 SEC-registered advisers by assets.
Main office 416-364-0890goodreid.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $544M
- Rank among wealth managers
- #2,711 of 8,915
- Rank among all SEC RIAs
- #7,487 of 17,210
- Individual clients
- 384
- High-net-worth clients
- 317
- Accounts
- 1,372
- Discretionary
- 100% of AUM
- Employees
- 9
- Advisory staff
- 7
- Offices
- 1
Owners and executives on its Form ADV
- Gordon A. ReidPresident/chief Executive Officer/director/shareholder
- Antony BrebnerChairman/shareholder
- Mary BrebnerShareholder
- Leanne M. VeaudryShareholder
- Andrew N. BuddChief Compliance Officer
- Anthony MazzaShareholder
- Dawn M. McKinnonShareholder
- Adam P. ReidShareholder
Custody and brokerage
2 custodians
- Fidelity Clearing Canada ULC$356M68%
- Scotia Itrade$171M32%
Other RIAs using Fidelity Clearing Canada ULCOther multi-custodian RIAs
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 317 | $386M | 71% |
| Corporations or other businesses | 20 | $143M | 26% |
| Individuals | 67 | $14M | 3% |
Disciplinary disclosures
Goodreid Investment Counsel Corp. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗goodreid.com ↗
AtlasMembers
The full record on Goodreid Investment Counsel Corp.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 5,218 peers of its type and size
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- Owners and executives, with titles and stakes
- 8 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Goodreid Investment Counsel Corp. manage?
Goodreid Investment Counsel Corp. reports $544 million in regulatory assets under management across 1,372 accounts, 100% of it on a discretionary basis, on its Form ADV filed November 17, 2025.
What kind of firm is Goodreid Investment Counsel Corp.?
Goodreid Investment Counsel Corp. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Goodreid Investment Counsel Corp.’s clients?
By assets, its largest client types are high-net-worth individuals ($386 million, 317 clients); corporations or other businesses ($143 million, 20 clients); individuals ($14 million, 67 clients).
Does Goodreid Investment Counsel Corp. have any disciplinary history?
Goodreid Investment Counsel Corp. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Goodreid Investment Counsel Corp.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2025-11-17), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →