Wealth manager, independent · Madison, WI
Goldstein Advisors, LLC
SEC-registered investment adviser · CRD 323125 · SEC 801-126612
At a glance
Goldstein Advisors, LLC is an SEC-registered investment adviser based in Madison, Wisconsin, with $1.1B in regulatory assets under management as of its Form ADV filed July 22, 2026. It reports 1,069 individual clients, 334 of them high-net-worth, holding an average of about $1.0 million each, and 19 employees. That ranks it 1019th among the nation’s 5,657 independent wealth management RIAs and 15th of 97 in Wisconsin. It reports Charles Schwab as the custodian for its clients’ separately managed accounts.
Main office 608-831-3230goldsteinadvisors.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.1B
- Rank among independent wealth managers
- #1,019 of 5,657
- Rank among all SEC RIAs
- #5,142 of 17,210
- Rank in Wisconsin
- #15 of 97
- Individual clients
- 1,069
- High-net-worth clients
- 334
- Accounts
- 4,070
- Discretionary
- 100% of AUM
- Employees
- 19
- Advisory staff
- 10
- Offices
- 1
Owners and executives on its Form ADV
- Jon D. GoldsteinPartner & Financial Planner
- Andrew T PetersChief Compliance Officer, Partner & Financial Planner
Custody and brokerage
Broker-dealer
Hybrid RIA
Goldstein Advisors, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Kestra Investment Services, LLC.
- Kestra Investment Services, LLC ↗CRD 42046
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed February 2026) names Kestra Investment Services as the broker-dealer its advisers are registered with.
ng investment advice on behalf of our firm are registered representatives with Kestra Investment Services, LLC, ("Kestra"), a securities broker-dealer, and a member of the Financial Industry Regulatory Authority and the Securities Investor
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 334 | $806M | 75% |
| Individuals | 735 | $261M | 24% |
| Pension and profit sharing plans | 1 | $11M | 1% |
Disciplinary disclosures
Goldstein Advisors, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗goldsteinadvisors.com ↗
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Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 3 years of filings
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- Rank against 3,350 peers of its type and size
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- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in Wisconsin
All of Wisconsin →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Oarsman Capital, IncMilwaukee | $1.2B | 670 |
| Kerberrose Wealth Management, LLCShawano | $1.2B | 1,554 |
| Canopy Wealth ManagementMiddleton | $1.2B | 592 |
| Form Wealth Advisors, LLCLake Geneva | $1.1B | 771 |
| Walkner Condon Financial Advisors LLCVerona | $1.0B | 799 |
| McGlone Suttner Wealth Management, Inc.Appleton | $1.0B | 708 |
Background
Questions
How much does Goldstein Advisors, LLC manage?
Goldstein Advisors, LLC reports $1.1B in regulatory assets under management across 4,070 accounts, 100% of it on a discretionary basis, on its Form ADV filed July 22, 2026.
How many clients does Goldstein Advisors, LLC have?
It reports 1,069 individual clients: 334 high-net-worth individuals and 735 other individuals. Individuals account for about 99% of its regulatory assets.
Where is Goldstein Advisors, LLC headquartered?
Its main office is in Madison, Wisconsin. It reports 1 office in total and 19 employees, 10 of whom perform investment advisory functions.
How does Goldstein Advisors, LLC charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Goldstein Advisors, LLC use?
It reports Charles Schwab as the custodian for its clients’ separately managed accounts. On Schedule D of its Form ADV filed July 22, 2026, it reports these amounts held: Charles Schwab ($1.1B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Goldstein Advisors, LLC a hybrid RIA with a broker-dealer?
Goldstein Advisors, LLC is a hybrid RIA: 1 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Kestra Investment Services, LLC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Goldstein Advisors, LLC a fiduciary?
As an SEC-registered investment adviser, Goldstein Advisors, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 1 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Goldstein Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-22), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →