Wealth manager, wrap-program sponsor · Tampa, FL
Florida Financial Advisors, LLC
SEC-registered investment adviser · CRD 288811 · SEC 801-127276
At a glance
Florida Financial Advisors, LLC is an SEC-registered investment adviser based in Tampa, Florida, with $456 million in regulatory assets under management as of its Form ADV filed September 8, 2026. Its largest client group by assets is individuals, and it reports 3,005 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 3,118th of 8,915 wealth managers and 8,207th of 17,210 SEC-registered advisers by assets.
Main office 813-333-1683floridafa.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $456M
- Rank among wealth managers
- #3,118 of 8,915
- Rank among all SEC RIAs
- #8,207 of 17,210
- Rank in Florida
- #445 of 1,090
- Individual clients
- 3,005
- High-net-worth clients
- 30
- Accounts
- 4,295
- Discretionary
- 100% of AUM
- Employees
- 667
- Advisory staff
- 667
- Offices
- 21
Owners and executives on its Form ADV
- Jason K. MickoolPresident/ceo
- Jennifer M. SelliersChief Compliance Officer
- Allyson M. MickoolCfo/ciso
- Victoria PenaDirector of Operations
Custody and brokerage
Broker-dealer
Hybrid RIA
Florida Financial Advisors, LLC is a hybrid RIA: 408 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Trinity Wealth Securities, L.L.C..
- Trinity Wealth Securities, L.L.C. ↗CRD 104348
An introducing broker-dealer: its trades clear through another firm, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed September 2026) names Trinity Wealth Securities as the broker-dealer its advisers are registered with.
For example, a FFA Advisor is likely to be a registered representative with TWS and/ or insurance producer through FFI , and in those capacities the individual typically receives a commission based on the sale of securities transactions or
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 2,975 | $414M | 91% |
| High-net-worth individuals | 30 | $42M | 9% |
Disciplinary disclosures
Florida Financial Advisors, LLC answers yes to 2 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗floridafa.com ↗
AtlasMembers
The full record on Florida Financial Advisors, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 2 years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 5,682 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 6Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Florida Financial Advisors, LLC manage?
Florida Financial Advisors, LLC reports $456 million in regulatory assets under management across 4,295 accounts, 100% of it on a discretionary basis, on its Form ADV filed September 8, 2026.
What kind of firm is Florida Financial Advisors, LLC?
Florida Financial Advisors, LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Florida Financial Advisors, LLC’s clients?
By assets, its largest client types are individuals ($414 million, 2,975 clients); high-net-worth individuals ($42 million, 30 clients).
Does Florida Financial Advisors, LLC have any disciplinary history?
Florida Financial Advisors, LLC answers yes to 2 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Florida Financial Advisors, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-09-08), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →