Wealth manager, independent · SAN Diego, CA
Financial Sense Advisors, Inc.
SEC-registered investment adviser · CRD 111090 · SEC 801-25937
At a glance
Financial Sense Advisors, Inc. is an SEC-registered investment adviser based in SAN Diego, California, with $836 million in regulatory assets under management as of its Form ADV filed August 31, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 588 individual clients. By Form ADV it is a wealth manager, ranked 1,840th of 8,915 wealth managers and 5,954th of 17,210 SEC-registered advisers by assets.
Main office 858-487-3939financialsense.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $836M
- Rank among wealth managers
- #1,840 of 8,915
- Rank among all SEC RIAs
- #5,954 of 17,210
- Rank in California
- #690 of 1,873
- Individual clients
- 588
- High-net-worth clients
- 189
- Accounts
- 1,116
- Discretionary
- 100% of AUM
- Employees
- 11
- Advisory staff
- 8
- Offices
- 1
Owners and executives on its Form ADV
- James J. PuplavaPresident
- James J. PuplavaCCO
- Ryan D. PreissCOO
Custody and brokerage
Broker-dealer
Hybrid RIA
Financial Sense Advisors, Inc. is a hybrid RIA: 8 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Financial Sense Securities, Inc..
- Financial Sense Securities, Inc. ↗CRD 39301
An introducing broker-dealer: its trades clear through National Financial Services (Fidelity), which holds the brokerage accounts. Its annual audited report filed with the SEC, September 2026
Its Form ADV brochure (filed August 2026) names Financial Sense Securities as the broker-dealer its advisers are registered with.
Most Investment Advisor 4 Representatives (“IARs”) with FSA are also Registered Representatives with FSS and affect securities transactions for compensation with clients other than advisory clients.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 189 | $607M | 73% |
| Individuals | 399 | $206M | 25% |
| Corporations or other businesses | 6 | $20M | 2% |
| Pension and profit sharing plans | 3 | $3M | <1% |
Disciplinary disclosures
Financial Sense Advisors, Inc. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗financialsense.com ↗
AtlasMembers
The full record on Financial Sense Advisors, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
- Locked
- Growth over one, three and five years
- Locked
- Rank against 3,998 peers of its type and size
- Locked
- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
- Locked
- Filing changes this year, with alerts
- 2Locked
Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Financial Sense Advisors, Inc. manage?
Financial Sense Advisors, Inc. reports $836 million in regulatory assets under management across 1,116 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 31, 2026.
What kind of firm is Financial Sense Advisors, Inc.?
Financial Sense Advisors, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Financial Sense Advisors, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($607 million, 189 clients); individuals ($206 million, 399 clients); corporations or other businesses ($20 million, 6 clients).
Does Financial Sense Advisors, Inc. have any disciplinary history?
Financial Sense Advisors, Inc. reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Financial Sense Advisors, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-31), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →