Asset manager · Chapel Hill, NC
Eton Advisors
Eton Advisors Group, LLC · SEC-registered investment adviser · CRD 289395 · SEC 801-111042
At a glance
Eton Advisors is an SEC-registered investment adviser based in Chapel Hill, North Carolina, with $1.9 billion in regulatory assets under management as of its Form ADV filed August 14, 2026. Its largest client group by assets is corporations or other businesses, and it reports 115 individual clients. By Form ADV it is a asset manager, ranked 1,081st of 3,218 asset managers and 3,768th of 17,210 SEC-registered advisers by assets.
Main office 919-442-1550etonadvisors.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.9B
- Rank among asset managers
- #1,081 of 3,218
- Rank among all SEC RIAs
- #3,768 of 17,210
- Rank in North Carolina
- #45 of 288
- Individual clients
- 115
- High-net-worth clients
- 69
- Accounts
- 144
- Discretionary
- 75% of AUM
- Employees
- 11
- Advisory staff
- 5
- Offices
- 1
Owners and executives on its Form ADV
- Robert E. MallerneeFounding Partner
- William J. ParhamChief Investment Officer
- Teresa ErikssonFounding Partner
- Sarah C. SculleyCCO & COO
- Brian D. HughesPresident
Custody and brokerage
Broker-dealer
Affiliated broker-dealer
It reports a broker-dealer among its affiliates on Form ADV.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Corporations or other businesses | 5 | $747M | 40% |
| High-net-worth individuals | 69 | $707M | 37% |
| Other | 12 | $206M | 11% |
| Pooled investment vehicles | 5 | $156M | 8% |
| Charitable organizations | 6 | $39M | 2% |
| Individuals | 46 | $31M | 2% |
Private funds
Eton Advisors reports 5 private funds with $156M in gross assets: hedge funds (Form ADV Item 7.B).
Disciplinary disclosures
Eton Advisors reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses and institutions
- Selecting other advisers
- Periodicals or newsletters
- Other services
How it’s paid
- A percentage of assets under management
- Fixed fees
- Other
Form ADV and brochures on the SEC’s adviser search ↗etonadvisors.com ↗
AtlasMembers
The full record on Eton Advisors
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 8 years of filings
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- Growth over one, three and five years
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- Rank against 924 peers of its type and size
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- Owners and executives, with titles and stakes
- 5 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does Eton Advisors manage?
Eton Advisors reports $1.9 billion in regulatory assets under management across 144 accounts, 75% of it on a discretionary basis, on its Form ADV filed August 14, 2026.
What kind of firm is Eton Advisors?
Eton Advisors is a asset manager by its Form ADV answers. Most of its assets are managed for funds, institutions or other businesses rather than individuals.
Who are Eton Advisors’s clients?
By assets, its largest client types are corporations or other businesses ($747 million, 5 clients); high-net-worth individuals ($707 million, 69 clients); other ($206 million, 12 clients).
Does Eton Advisors manage private funds?
Yes. It reports 5 private funds with $156 million in gross assets, including hedge funds.
Does Eton Advisors have any disciplinary history?
Eton Advisors reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Eton Advisors’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-14), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →