Wealth manager, wrap-program sponsor · Appleton, WI
ETF Model Solutions, LLC
SEC-registered investment adviser · CRD 168410 · SEC 801-80785
At a glance
ETF Model Solutions, LLC is an SEC-registered investment adviser based in Appleton, Wisconsin, with $18 million in regulatory assets under management as of its Form ADV filed August 27, 2026. Its largest client group by assets is individuals, and it reports 105 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 8,725th of 8,915 wealth managers and 16,228th of 17,210 SEC-registered advisers by assets.
Main office 920-785-6010etfmodelsolutions.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $18M
- Rank among wealth managers
- #8,725 of 8,915
- Rank among all SEC RIAs
- #16,228 of 17,210
- Rank in Wisconsin
- #189 of 195
- Individual clients
- 105
- High-net-worth clients
- 12
- Accounts
- 220
- Discretionary
- 100% of AUM
- Employees
- 14
- Advisory staff
- 10
- Offices
- 2
Owners and executives on its Form ADV
- Prateek N. MehrotraManaging Member, Chief Investment Officer
- Robert L. RiedlManaging Member
- Wendy S. OrthMember
- Timothy J. LandoltChief Compliance Officer
Custody and brokerage
2 custodians
- Betterment$13M70%
- American Trust Custody$5M30%
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| Individuals | 93 | $7M | 38% |
| High-net-worth individuals | 12 | $6M | 33% |
| Pension and profit sharing plans | 2 | $5M | 29% |
| Other investment advisers | 1 | $0M | 0% |
Disciplinary disclosures
ETF Model Solutions, LLC reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Other services
How it’s paid
- A percentage of assets under management
- Other
Form ADV and brochures on the SEC’s adviser search ↗etfmodelsolutions.com ↗
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The full record on ETF Model Solutions, LLC
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 258 peers of its type and size
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Background
Questions
How much does ETF Model Solutions, LLC manage?
ETF Model Solutions, LLC reports $18 million in regulatory assets under management across 220 accounts, 100% of it on a discretionary basis, on its Form ADV filed August 27, 2026.
What kind of firm is ETF Model Solutions, LLC?
ETF Model Solutions, LLC is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are ETF Model Solutions, LLC’s clients?
By assets, its largest client types are individuals ($7 million, 93 clients); high-net-worth individuals ($6 million, 12 clients); pension and profit sharing plans ($5 million, 2 clients).
Does ETF Model Solutions, LLC have any disciplinary history?
ETF Model Solutions, LLC reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is ETF Model Solutions, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-08-27), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →