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Wealth manager, independent · Greenwood Village, CO

Empower Advisory Group, LLC

SEC-registered investment adviser · CRD 112058 · SEC 801-58105

At a glance

Empower Advisory Group, LLC is an SEC-registered investment adviser based in Greenwood Village, Colorado, with $195B in regulatory assets under management as of its Form ADV filed July 9, 2026. It reports 293,347 individual clients, 20,524 of them high-net-worth, holding an average of about $0.6 million each, and 8,051 employees. That ranks it 6th among the nation’s 5,657 independent wealth management RIAs and 1st of 177 in Colorado. It reports 3 custodians for its clients’ separately managed accounts: Empower, BNY Pershing and State Street.

Main office 866-575-4977empower.comAs filed on Form ADV

Regulatory AUM
$195B
Rank among independent wealth managers
#6 of 5,657
Rank among all SEC RIAs
#135 of 17,210
Rank in Colorado
#1 of 177
Individual clients
293,347
High-net-worth clients
20,524
Accounts
297,074
Discretionary
84% of AUM
Employees
8,051
Advisory staff
6,138
Offices
1,235

Owners and executives on its Form ADV

Custody and brokerage

3 custodians

  1. EmpowerAffiliate of the firm$105B67%
  2. BNY Pershing$38B24%
  3. State Street$13B8%

Other RIAs using EmpowerOther multi-custodian RIAs

Broker-dealer

Hybrid RIA

Empower Advisory Group, LLC is a hybrid RIA: 919 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Empower Financial Services, Inc..

Other hybrid RIAs

Who it serves

Client typeClientsRegulatory AUMShare
Individuals272,823$127B65%
High-net-worth individuals20,524$39B20%
State or municipal government entities2,400$26B13%
Pension and profit sharing plans1,191$3.9B2%
Corporations or other businesses76$139M<1%
Charitable organizations60$17M<1%

Disciplinary disclosures

Empower Advisory Group, LLC answers yes to 7 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Fixed fees

AtlasMembers

The full record on Empower Advisory Group, LLC

Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.

Assets, accounts, clients and staff, ten years of filings
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Growth over one, three and five years
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Rank against 27 peers of its type and size
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Owners and executives, with titles and stakes
15 namedLocked
Main office, fax and compliance officer
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Filing changes this year, with alerts
6Locked
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.

Similar-size RIAs in Colorado

All of Colorado →
FirmRegulatory AUMClients
Mercer Global Advisors Inc.Denver$84B35,044
Aspen Grove Capital, LLCAvon$6.7B40
Western Wealth Management LLCGolden$5.4B11,019
JFG Family OfficeDenver$4.5B162
BOK Financial Private Wealth, Inc.Denver$3.7B737
GHP Investment Advisors IncDenver$3.1B1,226

Compare Empower Advisory Group, LLC with

Background

Questions

How much does Empower Advisory Group, LLC manage?

Empower Advisory Group, LLC reports $195B in regulatory assets under management across 297,074 accounts, 84% of it on a discretionary basis, on its Form ADV filed July 9, 2026.

How many clients does Empower Advisory Group, LLC have?

It reports 293,347 individual clients: 20,524 high-net-worth individuals and 272,823 other individuals. Individuals account for about 85% of its regulatory assets.

Where is Empower Advisory Group, LLC headquartered?

Its main office is in Greenwood Village, Colorado. It reports 1,235 offices in total and 8,051 employees, 6,138 of whom perform investment advisory functions.

How does Empower Advisory Group, LLC charge clients?

On Form ADV it lists these forms of compensation: a percentage of assets under management; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.

What custodian does Empower Advisory Group, LLC use?

It reports 3 custodians for its clients’ separately managed accounts: Empower, BNY Pershing and State Street. On Schedule D of its Form ADV filed July 9, 2026, it reports these amounts held: Empower ($105B); BNY Pershing ($38B); State Street ($13B). Form ADV lists only custodians holding 10% or more of separately managed account assets.

Is Empower Advisory Group, LLC a hybrid RIA with a broker-dealer?

Empower Advisory Group, LLC is a hybrid RIA: 919 of its employees are also registered representatives of a broker-dealer. It names an affiliated broker-dealer: Empower Financial Services, Inc.. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.

Is Empower Advisory Group, LLC a fiduciary?

As an SEC-registered investment adviser, Empower Advisory Group, LLC owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 919 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.

Where these numbers come from

Every figure is Empower Advisory Group, LLC’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-07-09), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.

Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →