Wealth manager, wrap-program sponsor · Atlanta, GA
Eads & Heald Wealth Management
R. Stewart Eads Investment Counsel, Inc. · SEC-registered investment adviser · CRD 105524 · SEC 801-29263
At a glance
Eads & Heald Wealth Management is an SEC-registered investment adviser based in Atlanta, Georgia, with $240 million in regulatory assets under management as of its Form ADV filed March 30, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 229 individual clients. By Form ADV it is a wealth manager (wrap-program sponsor), ranked 5,137th of 8,915 wealth managers and 11,284th of 17,210 SEC-registered advisers by assets.
Main office 770-988-9556eadsheald.comAs filed on Form ADV
- Regulatory AUM
- $240M
- Rank among wealth managers
- #5,137 of 8,915
- Rank among all SEC RIAs
- #11,284 of 17,210
- Rank in Georgia
- #223 of 331
- Individual clients
- 229
- High-net-worth clients
- 107
- Accounts
- 229
- Discretionary
- 100% of AUM
- Employees
- 6
- Advisory staff
- 4
- Offices
- 1
Owners and executives on its Form ADV
- Robert S. EadsPresident
- Thomas F. HealdVice President
- Matthew S. EadsChief Compliance Officer
Custody and brokerage
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 107 | $182M | 76% |
| Individuals | 122 | $43M | 18% |
| Pension and profit sharing plans | – | $8M | 3% |
| Charitable organizations | – | $8M | 3% |
Disciplinary disclosures
Eads & Heald Wealth Management reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
How it’s paid
- A percentage of assets under management
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗eadsheald.com ↗
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The full record on Eads & Heald Wealth Management
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Rank against 6,291 peers of its type and size
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- Owners and executives, with titles and stakes
- 3 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Background
Questions
How much does Eads & Heald Wealth Management manage?
Eads & Heald Wealth Management reports $240 million in regulatory assets under management across 229 accounts, 100% of it on a discretionary basis, on its Form ADV filed March 30, 2026.
What kind of firm is Eads & Heald Wealth Management?
Eads & Heald Wealth Management is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals.
Who are Eads & Heald Wealth Management’s clients?
By assets, its largest client types are high-net-worth individuals ($182 million, 107 clients); individuals ($43 million, 122 clients); pension and profit sharing plans ($8 million).
Does Eads & Heald Wealth Management have any disciplinary history?
Eads & Heald Wealth Management reports no disciplinary disclosures in Item 11 of its Form ADV. Check the SEC’s adviser search for the latest record.
Where these numbers come from
Every figure is Eads & Heald Wealth Management’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-03-30), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →