Wealth manager, independent · Northfield, NJ
CRA Financial Services, L.L.C.
SEC-registered investment adviser · CRD 124004 · SEC 801-62232
At a glance
CRA Financial Services, L.L.C. is an SEC-registered investment adviser based in Northfield, New Jersey, with $1.7B in regulatory assets under management as of its Form ADV filed May 15, 2026. It reports 1,299 individual clients, 377 of them high-net-worth, holding an average of about $1.1 million each, and 14 employees. That ranks it 644th among the nation’s 5,657 independent wealth management RIAs and 18th of 157 in New Jersey. It reports 2 custodians for its clients’ separately managed accounts: Fidelity Distributors Company and Charles Schwab.
Main office 609-380-3500crafinancial.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $1.7B
- Rank among independent wealth managers
- #644 of 5,657
- Rank among all SEC RIAs
- #3,987 of 17,210
- Rank in New Jersey
- #18 of 157
- Individual clients
- 1,299
- High-net-worth clients
- 377
- Accounts
- 4,030
- Discretionary
- 90% of AUM
- Employees
- 14
- Advisory staff
- 11
- Offices
- 2
Owners and executives on its Form ADV
- Thomas E. ReynoldsManaging Member
- Matthew J. ReynoldsManaging Member
- Donna SavastaniChief Compliance Officer
- Robert T. MartinMember
Custody and brokerage
2 custodians
- Fidelity Distributors Company$1.3B75%
- Charles Schwab$423M25%
Other RIAs using Fidelity Distributors CompanyOther multi-custodian RIAs
Broker-dealer
No broker-dealer ties
CRA Financial Services, L.L.C. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 377 | $1.1B | 67% |
| Individuals | 922 | $273M | 16% |
| Pension and profit sharing plans | 82 | $213M | 13% |
| Corporations or other businesses | 33 | $65M | 4% |
| Charitable organizations | 19 | $17M | <1% |
Disciplinary disclosures
CRA Financial Services, L.L.C. reports no disciplinary disclosures in Item 11 of Form ADV. Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗crafinancial.com ↗
AtlasMembers
The full record on CRA Financial Services, L.L.C.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, ten years of filings
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- Growth over one, three and five years
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- Owners and executives, with titles and stakes
- 4 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Free while Atlas launches: create a free account and confirm your email. Every figure comes from SEC filings.
Similar-size RIAs in New Jersey
All of New Jersey →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Traphagen Financial GroupOradell | $2.3B | 1,922 |
| Condor Capital Wealth ManagementMartinsville | $2.2B | 869 |
| Roundview Capital, LLCPrinceton | $2.1B | 544 |
| Strategic Family Wealth Counselors, L.L.C.Fairfield | $1.7B | 300 |
| Personal CFO Solutions LLCChester | $1.6B | 624 |
| Revolve Wealth Partners, LLCHackensack | $1.4B | 674 |
Background
Questions
How much does CRA Financial Services, L.L.C. manage?
CRA Financial Services, L.L.C. reports $1.7B in regulatory assets under management across 4,030 accounts, 90% of it on a discretionary basis, on its Form ADV filed May 15, 2026.
How many clients does CRA Financial Services, L.L.C. have?
It reports 1,299 individual clients: 377 high-net-worth individuals and 922 other individuals. Individuals account for about 83% of its regulatory assets.
Where is CRA Financial Services, L.L.C. headquartered?
Its main office is in Northfield, New Jersey. It reports 2 offices in total and 14 employees, 11 of whom perform investment advisory functions.
How does CRA Financial Services, L.L.C. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does CRA Financial Services, L.L.C. use?
It reports 2 custodians for its clients’ separately managed accounts: Fidelity Distributors Company and Charles Schwab. On Schedule D of its Form ADV filed May 15, 2026, it reports these amounts held: Fidelity Distributors Company ($1.3B); Charles Schwab ($423M). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is CRA Financial Services, L.L.C. a hybrid RIA with a broker-dealer?
CRA Financial Services, L.L.C. reports no employees registered with a broker-dealer and no affiliated broker-dealer.
Is CRA Financial Services, L.L.C. a fiduciary?
As an SEC-registered investment adviser, CRA Financial Services, L.L.C. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. It reports no employees who are registered representatives of a broker-dealer.
Where these numbers come from
Every figure is CRA Financial Services, L.L.C.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-15), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →