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Est. 2026The front page of wealth managementNew York

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RIA comparison · SEC Form ADV

Cerity Partners LLC vs Rockefeller Capital Management

Two independent wealth managers side by side: assets, clients, staff, services and fees, from each firm’s own filing.

The short answer

Cerity Partners LLC is the larger of the two, with $162B in regulatory assets to $37B at Rockefeller Capital Management, 4.4 times the size of its rival, by their latest Form ADV filings. Cerity Partners LLC reports more individual clients (24,945 vs 5,931) and its clients also hold more on average (about $4.6 million each against $3.8 million). Both are based in New York, New York.

FigureCerity Partners LLCRockefeller Capital Management
Regulatory AUM$162B$37B
National rank#9#28
HeadquartersNew York, New YorkNew York, New York
Individual clients24,9455,931
High-net-worth clients14,5612,596
Average client assets$4.6 million$3.8 million
Accounts26,23010,479
Discretionary90% of AUM86% of AUM
Employees1,529602
Advisory staff1,102372
Clients per advisory employee2316
Offices6752
Form ADV filed2026-07-132026-03-31

Cerity Partners LLC

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Educational seminars and workshops

How it’s paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Performance-based fees

Rockefeller Capital Management

Full profile →

Services

  • Financial planning
  • Portfolio management for individuals and small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses and institutions
  • Pension consulting
  • Selecting other advisers
  • Other services

How it’s paid

  • A percentage of assets under management
  • Fixed fees
  • Performance-based fees

Questions

Which is bigger, Cerity Partners LLC or Rockefeller Capital Management?

Cerity Partners LLC, with $162B in regulatory assets under management against $37B at Rockefeller Capital Management. Nationally they rank #9 and #28 among 5,657 independent wealth management RIAs.

How many clients do Cerity Partners LLC and Rockefeller Capital Management have?

Cerity Partners LLC reports 24,945 individual clients (14,561 high-net-worth) with 1,102 advisory employees; Rockefeller Capital Management reports 5,931 (2,596 high-net-worth) with 372 advisory employees.

How do Cerity Partners LLC and Rockefeller Capital Management charge clients?

Only Cerity Partners LLC lists hourly charges on Form ADV. Fee schedules and minimums are in each firm’s Form ADV Part 2A brochure.

What services do Cerity Partners LLC and Rockefeller Capital Management offer?

Cerity Partners LLC lists educational seminars and workshops, which Rockefeller Capital Management does not. Rockefeller Capital Management lists portfolio management for investment companies; other services, which Cerity Partners LLC does not. Both offer financial planning; portfolio management for individuals and small businesses; portfolio management for pooled investment vehicles; portfolio management for businesses and institutions; pension consulting; selecting other advisers.

More comparisons

Where these numbers come from

Every figure is the firm’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Average client assets divide the assets held for individual and high-net-worth clients by their number. Ranks compare each firm with all US-based independent wealth management RIAs, the same field as The Largest RIAs. Figures can lag recent deals and market moves.

Not an endorsement or a recommendation of either firm. Before hiring an adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search: Cerity Partners LLC ↗, Rockefeller Capital Management ↗. How to check a financial advisor →