Wealth manager, bank-affiliated · Houston, TX
Banorte Asset Management, Inc.
SEC-registered investment adviser · CRD 290555 · SEC 801-114865
At a glance
Banorte Asset Management, Inc. is an SEC-registered investment adviser based in Houston, Texas, with $661 million in regulatory assets under management as of its Form ADV filed May 19, 2026. Its largest client group by assets is high-net-worth individuals, and it reports 840 individual clients. By Form ADV it is a wealth manager (bank-affiliated), ranked 2,273rd of 8,915 wealth managers and 6,750th of 17,210 SEC-registered advisers by assets.
Main office 713-980-4600banortewealthmanagement.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $661M
- Rank among wealth managers
- #2,273 of 8,915
- Rank among all SEC RIAs
- #6,750 of 17,210
- Rank in Texas
- #422 of 1,081
- Individual clients
- 840
- High-net-worth clients
- 93
- Accounts
- 869
- Discretionary
- 78% of AUM
- Employees
- 40
- Advisory staff
- 17
- Offices
- 2
Owners and executives on its Form ADV
- Juan F. ValdiviesoChief Compliance Officer
- Jose R. RodriguezChief Executive Officer
- Miguel A. Castellanos HernandezDirector of Human Resources
- Nephtali GomezDirector of IT
- Ivan D. Urriago FigueroaAML Co
- Jorge A. FigueroaChief Operating Officer
- Julio R. HernandezChief Financial Officer
- Maria G. HernandezDirector of Growth Strategy
- Joaquin Sanchez HernandezChief Investment Officer
- Mayela OrrantiaDirector of Compliance
- Federico A. Huerta RiveraDirector of Quality Control
Custody and brokerage
Broker-dealer
Hybrid RIA
Banorte Asset Management, Inc. is a hybrid RIA: 21 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Banorte Securities International LTD and Casa De Bolsa Banorte.
- Banorte Securities International LTD ↗CRD 30648
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, February 2026
- Casa De Bolsa Banorte
Its Form ADV brochure (filed May 2026) names Banorte Securities International as the broker-dealer its advisers are registered with.
for Dual Roles and Conflicts of Interest BAM’s Investment Advisor Representative (IARs), who provide advisory services to clients, are also registered representatives of our affiliated broker -dealer, Banorte Securities International Ltd.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 93 | $383M | 58% |
| Individuals | 747 | $185M | 28% |
| Corporations or other businesses | 28 | $93M | 14% |
| Charitable organizations | 1 | $1M | <1% |
Disciplinary disclosures
Banorte Asset Management, Inc. answers yes to 3 disclosure items in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Portfolio management for individuals and small businesses
- Selecting other advisers
How it’s paid
- A percentage of assets under management
Form ADV and brochures on the SEC’s adviser search ↗banortewealthmanagement.com ↗
AtlasMembers
The full record on Banorte Asset Management, Inc.
Ten years of SEC filings, its owners and contacts, and how it stacks up against its peers. Atlas members see all of it.
- Assets, accounts, clients and staff, 8 years of filings
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- Growth over one, three and five years
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- Rank against 4,663 peers of its type and size
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- Owners and executives, with titles and stakes
- 11 namedLocked
- Main office, fax and compliance officer
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- Filing changes this year, with alerts
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Background
Questions
How much does Banorte Asset Management, Inc. manage?
Banorte Asset Management, Inc. reports $661 million in regulatory assets under management across 869 accounts, 78% of it on a discretionary basis, on its Form ADV filed May 19, 2026.
What kind of firm is Banorte Asset Management, Inc.?
Banorte Asset Management, Inc. is a wealth manager by its Form ADV answers. At least half of its regulatory assets are managed for individuals and high-net-worth individuals. It reports a bank or thrift among its related persons.
Who are Banorte Asset Management, Inc.’s clients?
By assets, its largest client types are high-net-worth individuals ($383 million, 93 clients); individuals ($185 million, 747 clients); corporations or other businesses ($93 million, 28 clients).
Does Banorte Asset Management, Inc. have any disciplinary history?
Banorte Asset Management, Inc. answers yes to 3 disclosure items in Item 11 of Form ADV, which covers criminal, regulatory and civil matters involving the firm or its advisory affiliates. The details are on the SEC’s adviser search.
Where these numbers come from
Every figure is Banorte Asset Management, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-05-19), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Ranks compare it by regulatory assets with every SEC-registered adviser and with firms of its type. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →