Wealth manager, independent · Dubuque, IA
Avantax Planning Partners, Inc.
SEC-registered investment adviser · CRD 106237 · SEC 801-50939
At a glance
Avantax Planning Partners, Inc. is an SEC-registered investment adviser based in Dubuque, Iowa, with $7.6B in regulatory assets under management as of its Form ADV filed June 18, 2026. It reports 7,515 individual clients, 1,216 of them high-net-worth, holding an average of about $0.7 million each, and 261 employees. That ranks it 142nd among the nation’s 5,657 independent wealth management RIAs and 1st of 47 in Iowa. It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity Personal Trust.
Main office 563-582-2855avantax.comLinkedInAs filed on Form ADV
- Regulatory AUM
- $7.6B
- Rank among independent wealth managers
- #142 of 5,657
- Rank among all SEC RIAs
- #1,618 of 17,210
- Rank in Iowa
- #1 of 47
- Individual clients
- 7,515
- High-net-worth clients
- 1,216
- Accounts
- 13,797
- Discretionary
- 100% of AUM
- Employees
- 261
- Advisory staff
- 200
- Offices
- 170
Owners and executives on its Form ADV
- Louie A. RosalezSR. Vice President
- Todd C. MackayVice President
- Jason J. AllenVice President
- Allan K. ShoresTreasurer
- Joseph D. NearyDirector/vice President
- Lisa A. GokDirector/secretary
- Winnie A. LeeAsst. Secretary
- David J. Van HavermaatAsst. Secretary
- Thomas GooleyDirector
- Matthew G. BregozzoChief Compliance Officer
- Andrew D. WattsPresident
- Tamas VaysAsst. Secretary
Custody and brokerage
Broker-dealer
Hybrid RIA
Avantax Planning Partners, Inc. is a hybrid RIA: 129 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Cetera Advisors LLC, Cetera Financial Specialists LLC, Cetera Investment Services LLC and Cetera Wealth Services, LLC.
- Cetera Advisors LLC ↗CRD 10299
- Cetera Financial Specialists LLC ↗CRD 10358
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
- Cetera Investment Services LLC ↗CRD 15340
- Cetera Wealth Services, LLC ↗CRD 13572
An introducing broker-dealer: its trades clear through Pershing, which holds the brokerage accounts. Its annual audited report filed with the SEC, March 2026
Its Form ADV brochure (filed June 2026) names Cetera Wealth Services as the broker-dealer its advisers are registered with.
Item 10 , many of APP’s Advisor Representatives and Financial Professionals are also registered representatives of APP’s affiliated broker -dealer, CWS, and/or licensed insurance agents with Affiliated Insurance.
Who it serves
| Client type | Clients | Regulatory AUM | Share |
|---|---|---|---|
| High-net-worth individuals | 1,216 | $3.6B | 47% |
| Pension and profit sharing plans | 591 | $2.2B | 29% |
| Individuals | 6,299 | $1.6B | 21% |
| Corporations or other businesses | 111 | $153M | 2% |
| Charitable organizations | 153 | $50M | <1% |
Disciplinary disclosures
Avantax Planning Partners, Inc. answers yes to 1 disclosure item in Item 11 of Form ADV (criminal, regulatory or civil matters involving the firm or its advisory affiliates). Read the details on the SEC’s adviser search ↗
Services
- Financial planning
- Portfolio management for individuals and small businesses
- Portfolio management for businesses and institutions
- Pension consulting
- Selecting other advisers
How it’s paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Form ADV and brochures on the SEC’s adviser search ↗avantax.com ↗
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- Assets, accounts, clients and staff, ten years of filings
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- 16 namedLocked
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Similar-size RIAs in Iowa
All of Iowa →| Firm | Regulatory AUM | Clients |
|---|---|---|
| Foster Group, Inc.West DES Moines | $4.8B | 1,956 |
| BFC Planning, Inc.Cedar Rapids | $3.8B | 11,327 |
| Steele Capital Management, Inc.Dubuque | $3.5B | 1,521 |
| Accel Wealth ManagementWaverly | $1.1B | 1,290 |
| Northwest Wealth Management, LLCSpencer | $1.0B | 2,085 |
| Legacy Financial GroupDES Moines | $1.0B | 1,450 |
Background
Questions
How much does Avantax Planning Partners, Inc. manage?
Avantax Planning Partners, Inc. reports $7.6B in regulatory assets under management across 13,797 accounts, 100% of it on a discretionary basis, on its Form ADV filed June 18, 2026.
How many clients does Avantax Planning Partners, Inc. have?
It reports 7,515 individual clients: 1,216 high-net-worth individuals and 6,299 other individuals. Individuals account for about 69% of its regulatory assets.
Where is Avantax Planning Partners, Inc. headquartered?
Its main office is in Dubuque, Iowa. It reports 170 offices in total and 261 employees, 200 of whom perform investment advisory functions.
How does Avantax Planning Partners, Inc. charge clients?
On Form ADV it lists these forms of compensation: a percentage of assets under management; hourly charges; fixed fees. Fees and minimums are set out in its Form ADV Part 2A brochure, available on the SEC’s adviser search.
What custodian does Avantax Planning Partners, Inc. use?
It reports 2 custodians for its clients’ separately managed accounts: Charles Schwab and Fidelity Personal Trust. On Schedule D of its Form ADV filed June 18, 2026, it reports these amounts held: Charles Schwab ($5.4B); Fidelity Personal Trust ($2.1B). Form ADV lists only custodians holding 10% or more of separately managed account assets.
Is Avantax Planning Partners, Inc. a hybrid RIA with a broker-dealer?
Avantax Planning Partners, Inc. is a hybrid RIA: 129 of its employees are also registered representatives of a broker-dealer. It names affiliated broker-dealers: Cetera Advisors LLC, Cetera Financial Specialists LLC, Cetera Investment Services LLC and Cetera Wealth Services, LLC. Cetera Financial Specialists LLC clears through Pershing, according to its annual report filed with the SEC. Cetera Wealth Services, LLC clears through Pershing, according to its annual report filed with the SEC. Those representatives can also earn commissions on brokerage business through the broker-dealer, where different rules apply than for advisory accounts.
Is Avantax Planning Partners, Inc. a fiduciary?
As an SEC-registered investment adviser, Avantax Planning Partners, Inc. owes its advisory clients a fiduciary duty under the Investment Advisers Act of 1940, which includes duties of care and loyalty. 129 of its employees are also registered representatives of a broker-dealer, where different rules apply to brokerage recommendations.
Where these numbers come from
Every figure is Avantax Planning Partners, Inc.’s own answer on its latest Form ADV, from the SEC’s registered-adviser list as of October 1, 2026: regulatory assets and accounts (Item 5.F), clients by type (5.D), employees (5.A and 5.B), compensation (5.E) and services (5.G). Custodians come from Schedule D 5.K(3) of its latest filing (2026-06-18), which lists those holding 10% or more of separately managed account assets and the amount at each. “Hybrid” means some employees are also registered representatives of a broker-dealer (Item 5.B(2)); affiliated broker-dealers are the related persons it lists in Item 7.A and Schedule D. Firm type comes from its own answers: broker-dealer firms are registered broker-dealers themselves (Item 6.A); private fund advisers manage mostly private funds (Item 7.B, 5.D); wealth managers manage at least half their assets for individuals (5.D). Its national rank compares it with every US-based independent wealth management RIA, the same field as The Largest RIAs. Figures are as of the firm’s last annual update, so they can lag recent deals and market moves. Regulatory AUM counts assets the firm continuously supervises and can differ from what a firm markets.
Not an endorsement or a recommendation. Before hiring any adviser, read its Form ADV Part 2A brochure and check its record on the SEC’s adviser search. How to check a financial advisor →